http://www.youtube.com/watch?v=7_4AOpcBwZ4 Tesco is attempting to portray the reality of Christmas for families not the “perfect, airbrushed one” depicted in some ads in its 2013 festive effort. The 90-second ad, created by Wieden+Kennedy, features cinefilm and videocam footage of a family enjoying Christmas from the 1970s to the present day. It is soundtracked by Rod Stewart’s […]
Tesco is set to install hundreds of screens that will scan people’s faces as they queue at tills, which will determine their age and gender, to deliver tailored ads. The scheme will be delivered by Lord Alan Sugar’s company Amscreen, in a five-year deal that will roll out 450 of the “OptimEyes” system in Tesco […]
Tesco is under fire from both consumers and animal charities after it published a picture that appeared to promote getting a dog for Christmas. The image, which appears in the supermarket’s festive gift brochure, shows a child running past a blackboard that has the message “All I want for Christmas is a puppy” written on […]
Tesco Mobile has unveiled the third stage of its #nojoke campaign, with five customers offered the chance to win a Samsung Galaxy S4 and contract… if they could persuade a friend to change to Tesco Mobile right then and there. Created by Jam, the #nojoke campaign combines social media, real time content creation and online […]