The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain’s food producing communities. Eight out of 10 food and drink products at Jack’s are grown, reared or made in Britain and stores stock a unique own brand range, as a mark of quality and value.
Jack’s operates a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices. With expertise in launching new and successful brands, 1HQ harnessed strategic thinking and flexible processes to meet the pace of such a major project.
1HQ developed strategic designs across grocery, impulse snacking, baby, household and pet which covered 38 different sub-categories and resulted in 89 unique designs. In rollout this totalled over 500 lines encompassing range architecture and navigation, type setting, illustration, visualising, photography, retouching, activation and art direction.
Mark Artus, 1HQ CEO comments: “Projects such as this are rare to the market, so 1HQ were delighted to be selected to work on such a prestigious brand. It is equally rare for a client to create such a collaborative environment where all agencies worked closely together to get the very best results within a very short time frame.”
Source: 1HQ Global Brand Agency