The LEGO Group launches Rebuild The World, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the LEGO Agency. Rebuild The World celebrates the power of creativity and its capacity to change the world. LEGO play invites us to cultivate the creativity of […]
Following the announcement of the upcoming NERF Action Experience Centre that is set to launch in Singapore late 2019, Kingsmen and Hasbro worked closely with Electric Lime Films to produce a teaser film to hype the youths and kids who await its opening. With dynamic storytelling and cinematography supported by a strong hip hop bass […]
This spring, Little Tikes is set to launch one of its most impressive and playful campaigns to date. As the renowned toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick off the celebrations, Little Tikes is embarking on a UK tour created by global […]
The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]
Toy brand Playmobil has appointed Azure Media, Havas Group Media’s specialist media agency focused on child and parent markets, to handle its £7m UK and Ireland media planning and buying business. The appointment follows a strategic review of Playmobil’s media planning and buying capabilities in the UK and Ireland. The business was previously handled by […]
Santa Claus has been delivering toys to children across the world for centuries in the same old sleigh year after year. According to Larry Silverberg, a professor of mechanical and aerospace engineering at North Carolina State University, it would take around six months for Santa to realistically travel the globe. Speed and aesthetics are a […]
Former X-Factor star Louis Walsh fronts new Christmas ad campaign for elf toy brand Elves Behavin’ Badly. An appeal-style video released today sees the Irish music mogul take the lead role as ‘Elf Help’ ambassador, appealing to families to take in a naughty elf this Christmas. The witty advert sees the Westlife manager telling the […]
bigdog, the integrated advertising and marketing agency, launches a new campaign for The Entertainer, the fastest growing family-owned high street retailer in the UK. The Little Festive Moments campaign kicks off with 5’, 10’ and 15’ second idents on ITV’s flagship breakfast programme, This Morning. Running for eight weeks, the creative features a series of […]
‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas. The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October. This marks the first time Very, which […]
New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition for adults and kids alike – a toy subscription service offering a whole new way […]