Panasonic unveils a heart-racing trailer-style brand film created by creative agency Brave and produced by Great Guns to promote the launch of its new TV. Tomb Raider director, Roar Uthaug, shot the high-octane 90-second spot, ‘Hollywood To Your Home’, in the style of an action-packed blockbuster trailer to showcase the capabilities of Panasonic’s new TV model. Diving […]
While great part of society connects elderly with the idea of decline and disgrace, Las Rosas Foundation performed an action with Chilevisión, one of the main TV channel in Chile, to bring back Javier Miranda, the iconic and legendary Chilean anchor to the prime News show. On the National Day of the Elderly, in a […]
Moonpig’s new TV campaign shows how its giant Valentine’s cards are the best way to tell someone how much you love them. The TV campaign, created by Quiet Storm, shows a young man on a bus holding a huge and rather cumbersome pink heart. When he gets to his girlfriend’s house, we see the heart is […]
Dr. Oetker Ristorante, one of the UK’s leading thin and crispy pizza brand, continues its exciting brand partnership with Channel 4’s popular dating show, First Dates, the partnership is part of a multi-million pound campaign that includes a return to TV with the romantically themed brand advertising and special First Dates ads. Plus in the […]
Leading independent media and marketing consultancy, Ebiquity, announced the release of its newest report “TV at the Tipping Point.” The report evaluates key trends in linear TV and considers the implications for the future of TV advertising. Ebiquity’s analysis suggests that the market is soon approaching an inflection point. The consultancy predicts that by 2022 there […]
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]
Ourtime, the dating website dedicated to singles over 50, launches a new campaign set to hit screens across the UK on Tuesday 15th January 2019. ‘Unasked’ targets over 50s who don’t feel bound by traditional stereotypes and are looking to live life to the full. Ourtime’s latest campaign celebrates the joy of spending time together through shared […]
Superdrug announced it will retain Mindshare following a competitive pitch for their offline media account. The win follows a successful year for Superdrug and Mindshare, which focused on TV sponsorship with a full multi-platform campaign, including VOD (video on demand), social, licensing, in-app, and broadcast. Patrick Megarry, Superdrug Head of Marketing said: “In such a […]
Nākd is one of the UK’s leading healthy snack brand worth an impressive £40m, and has revolutionised healthy snacking in the UK as it continues to surprise and delight customers with its mouth-watering selection of flavours. With the first burst of TV activity kickstarting a £1.5million campaign, the ‘Mind. Blown.’ campaign comes to life in both 30” and […]
BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities. The ads feature the likes of Clare Balding, Rachel Riley, George Clarke, Phillip Schofield, Rio Ferdinand and Christine Lampard, all sharing personal stories all about moments that matter during the festive period. […]