With Black Panther picking up seven Oscar nominations, including Best Picture, new research has revealed how much UK audiences now expect and appreciate diversity on screen. Six out of ten Brits (60%) say they like watching TV and films with diverse casts, rising to 64% of those aged 16-24, while a similar number (61%) believe […]
According to research released on September 12, nearly half (44%) of UK women aged 50+ feel patronised by advertising (compared to 31% of all women), while more than a quarter (27%) feel that ads contribute to creating and maintaining negative stereotypes of their demographic group. Almost half (45%) of older women also agree that ‘society […]
Research suggests the advertising and media industries are perpetuating harmful stereotypes because they’re too focused on people living in London. Nearly half (48%) of those living outside London think the advertising/media industry simply doesn’t understand them, while 57% say the industry is too London-centric. In addition, more than half (56%) of non-Londoners feel that ad […]
Research unveiled has revealed the extent to which the advertising and media sectors are frustrating the UK’s ageing population. More than two-thirds (68%) of those aged over 65 believe that ads often show stereotyped versions of people their age – which could be why almost as many (63%) think they face negative and harmful stereotypes […]
Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]
New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]