Inskin appoints Iain Jacob as Non-Executive Director

Inskin appoints Iain Jacob as Non-Executive Director

Iain Jacob, the former CEO of Publicis Media, EMEA, is to be appointed to the Inskin Board as a Non-Executive Director with immediate effect. Iain’s current roles Include: Chair of Cinema First; Chair designate of UKOM; Digital Advisory Board member of Save the Children UK; digital investor and holder of a number of technology company […]

Carrington scales up with new digital marketing specialist

Carrington scales up with new digital marketing specialist

Shortly after celebrating its second anniversary, Lincoln-based digital PR agency Carrington Communications has appointed a new digital marketing manager. Lauren Devlin is the fourth member of the Carrington team, which works with more than twenty organisations across Lincolnshire and the UK. Lauren joins from Lincoln-based eCommerce business EQVVS. As well as supporting the digital PR […]

B2B eCommerce lagging behind B2C for customer experience

B2B eCommerce lagging behind B2C for customer experience

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by leading full-service eCommerce agency PushON. PushON surveyed 500 key business decision makers from up and down the country and found that, although the majority of B2B customers (78%) actually prefer to shop online, 22% […]

VaynerMedia London hires Daniel Fox-Evans as Group Creative Director

VaynerMedia London hires Daniel Fox-Evans as Group Creative Director

VaynerMedia has announced the appointment of Daniel Fox-Evans as Group Creative Director London. Daniel will be part of London’s senior team, which includes an integrated staff from the media, creative and strategy departments. He will lead and oversee creative output for the VaynerMedia’s global, regional, and local market campaigns, for brands such as RBS, Shell, […]

Audi brings the Spurs Cockerel to life in campaign to celebrate sponsorship

Audi brings the Spurs Cockerel to life in campaign to celebrate sponsorship

Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two iconic brands coming together in a humorous twist on run-of-the-mill sponsorship content. The campaign was created by socially-led creative agency We Are Social Sport and production house We Are Social Studios. It is the first Audi […]

Gen-Z trusts brands but feels the psychological pressure of being stereotyped, says new UM research

Gen-Z trusts brands but feels the psychological pressure of being stereotyped, says new UM research

A study revealed shows that the 18-24-year-olds of Generation Z trust brands over anything else bar the police: a quarter (25%) say they trust brands, a greater number than trust the government, the media, their Church, influencers, or social platforms. But at the same time, three-quarters of them (75%) think they are under a lot […]