Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in […]
Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]
Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers on 8th March. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]
The film footage and images, shot by British art provocateur Alison Jackson in partnership with Uncommon London, was released to support OVO Energy’s biggest and most provocative advertising campaign to date, entitled ‘Power Your Life Differently’ – a rallying cry for people to safeguard our environmental future by choosing renewable energy. The film makes the […]
Conran Design Group has collaborated with UNICEF to create the new Soccer Aid brand identity. Conran was tasked with updating Soccer Aid’s brand identity, to make it feel modern and engaging, and to create an identity that inspires action and reflects the excitement and passion of football. The marque, which is being used across digital, […]
Mindshare UK, part of WPP, is the first agency to join WomenPresent’s mission to increase the ‘podium share’ of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally. As part of Mindshare’s commitment to the initiative, the agency has been influential in signing up leading […]
Independent Cornish family brewer and pub company St Austell Brewery has hired TMW Unlimited as its lead creative agency after a competitive pitch that kicked-off in January. The agency will be responsible for above-the-line, digital and trade campaigns for St Austell’s portfolio, including flagship brand Tribute, as well their celebrated modern IPA, Proper Job. The […]
Proximity London has been appointed as the precision marketing partner for BBC TV Licensing following a year-long pitch process. The appointment continues the 15-year relationship between the BBC and the agency, which retains the account for the third time. Proximity will be responsible for managing TV Licensing’s full CRM programme, leading both the strategic direction […]
UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]
New data from AI tech company Quantcast reveals that the automotive sector is still creating advertising campaigns focussed on heavily on concepts that appeal to men, despite rising purchasing power among women. UK government data shows that car ownership among women increased 75 percent in the 20 years up to 2014. However Quantcast found that […]