News UK is launching a new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on […]
Holiday Extras, the UK’s market leader for travel extras, announced the appointment of Adrian Kemsley as Creative Director with an objective to turn Holiday Extras into a household name. The 37-year-old business turns over more than £400m and makes 6m reservations a year for travellers, but with just over 50% prompted brand awareness it may […]
Primesight announced the installation of InLinks in Glasgow with brands and marketers being the first to access the technology in Scotland, ahead of a roll out to a further five cities across the UK. InLinks are fully-accessible community structures that are helping to connect and improve local streets in urban centres. The first InLinks have […]
Paddy Power have unveiled a new mobile unit ‘The Drunk Tank’ ahead of Royal Ascot on June 19, following a spate of alcohol-fuelled brawls at race meetings. The Drunk Tank service will provide temporary accommodation for up to 50 racing fans to sleep off the booze in clear-sided 6 x 2 meter container mounted […]
Radisson RED, Radisson Hotel Group’s upscale hotel brand that aims to inject new life into hospitality through a focus on informal services, the latest technology, and bold design, has landed in Glasgow. To mark its arrival the hotel has launched its first TV ad campaign, created by BrandCap. Glasgow is the fifth location for the […]
Evans Cycles, the UK’s leading specialist bike shop, has announced the launch of its new Better by bike campaign. Aimed at celebrating the wider health benefits of cycling, the initiative will see the UK’s largest high street cycling retailer help inspire the public to ride more regularly and show the world why everyone can become […]
BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]
Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]
Collider has appointed Lee Menzies-Pearson as Senior Strategist as the agency continues to broaden its talent base following a period of growth. In this newly created role, Lee will report into Charlotte Bunyan, Head of Strategy. Lee joins Collider from Harvard, a marketing and PR agency, and will be responsible for providing strategic input across […]
Sacred Spirits, the boutique distillery born out of a residential home in Highgate, North London, is launching a new product, Sacred Old Tom Gin to add to their range of critically acclaimed gins. The striking design by Hart & Jones, featuring the image of a mesmerising black cat on the label and a bell collar around the […]