Advertisers should re-evaluate use of traditional media such as radio, newspapers and magazines according to Ebiquity in the light of new research carried out by the leading independent marketing and media consultancy. In the first report of its kind, Re-evaluating Media reveals radio, newspapers and magazines perform significantly better than they are perceived to for […]
The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Margaret Wagner to the new role of executive vice president, growth officer for EMEA. Merkle EMEA has rapidly expanded to 1,300 employees, with 14 offices across five countries, since its first major European acquisition in 2015. It is continuing to aggressively build its offering in […]
Digital marketing agency, Adtrak has just won its first ever US client. This is the latest great British export, with American firms benefiting from the UK’s expertise in the fields of web design and digital marketing. The five-figure deal follows a recent visit to Texas by Adtrak’s Managing Director Chris Robinson. It marks a huge […]
Launch marketing specialist Five by Five has appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director. Reporting to global CEO Nick Lawton, Cottrell will be accountable for Five by Five’s UK output while also collaborating with the agency’s creative directors in Sydney and LA on global client […]
Digital agency Jellyfish has announced the appointment of industry heavyweight Paul Mead as an executive board director. The appointment, which aims to support the business as it continues its rapid growth, is effective immediately. With 20 years of experience, Mead is widely regarded as one of the most influential figures in the media industry. Voted […]
Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a tantalising […]
LBC reveals a fresh regional TVC and national VOD in the UK, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films. The campaign takes viewers […]
Created by Havas and produced by UNIT9 Films, ‘Vanish: Love Longer’ is a 20-second spot that encourages social change by proving a stain should not be the end of your clothes. Vanish reveal the backdrop to a sustainable project where they encourage the recycling of clothes that would typically go to landfill sites. LS […]