Bookmaker Betfair launched a TV ad last weekend for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London – the agency’s first work since April, when it won the business to position Betfair as a destination for sports bettors. The strategy, informed by research by PeopleLab, comprises a […]
This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]
Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]
Creative agency Cheetham Bell JWT is to join forces with MediaCom North to create the largest integrated agency offering outside London. The move follows Code Computerlove’s successful integration into MediaCom North Group just over 18 months ago and takes the total workforce across offices in Manchester, Leeds and Birmingham to close to 500 people. MediaCom […]
The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food. Now in stores UK-wide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise. More […]
Data-driven media agency, Medialab, announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, spearheaded by Stewart Easterbrook as chairman. Following an exceptional 2017, which saw the agency post figures putting them 135% ahead of other agencies of their size when comparing average turnover growth, […]
Wavemaker gathered four inspirational speakers at its office on London’s Southbank on June 5, to talk about the intersection of gender and creativity Art director and photographer Fiona Freund, who has been flown around the globe, sometimes on Concorde, on shoots for many of the world’s biggest media and entertainment brands said that people still […]
MiQ, the leading Marketing Intelligence company, has announced the appointment of Giles Ivey in the newly created role of CEO, UK. Joining in June, he will oversee MiQ’s impressive growth in the UK and continue to expand the business across Media, Analytics and Technology. Giles comes to MiQ with a hugely impressive background in the […]
Drum, Omnicom Media Group UK’s creative and content agency, has been appointed as creative agency for blood cancer charity Anthony Nolan in a competitive three-way pitch. The review was run through Creativebrief. The UK based charity, which recently launched its ‘Be A Lifesaver’ campaign encouraging young men to join the stem cell donor register, is […]
smp, the shopper marketing agency, has been directly appointed as the UK lead social media agency for The Citizen’s Foundation UK. The Citizen’s Foundation is in the top five largest charities in Pakistan, helping give underprivileged children access to education in Pakistan, building over 1482 schools, and educating over 220,000 children in the past 22 […]