In an inspiring move to transform the creative and media landscape, Bloom North has convened 35 of the North West’s top leaders for its inaugural initiative, The Exchange. This landmark event aims to tackle the recruitment and retention of women and under- represented groups, driving collaborative change for a more inclusive industry. Led by committee […]
Be Afraid, Be Very Afraid…. ….of the Holiday Reaper In 2022 and 2023, less than 40% of the UK workforce took all of their annual leave allowance. In a recent survey, WeRoad found that a significant portion of workers are unclear about their company’s policies regarding unused vacation days, potentially leading to lost holiday time […]
Partnership will enable brands to enhance their existing customer data and activate new and existing audiences from within esb’s platform Customer acquisition specialist esbconnect has announced a partnership with Sagacity, the UK’s leading data and analytics consultancy, that will see Sagacity’s UK-wide Intra dataset combined with esb’s own email dataset of 17m UK consumers. The […]
YouGov has announced that William Ullstein will be taking on the role of CEO – UK. He will oversee and help drive the commercial strategy for the UK market and lead the UK commercial and research teams. William has excelled in a variety of roles at YouGov in the nine years of service to date. He joined […]
Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
McCann’s latest campaign raises awareness of pets’ roles in helping the UK be mentally healthy Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health. Launched in honour of World Mental Health Day, the campaign, developed by McCann […]
A heart-warming TV spot from People’s Postcode Lottery launches tonight, starring Ellie Goulding performing a stunning new version of the classic 1960s hit What the World Needs Now. It debuts tonight at 9.15pm during Channel 4’s hit comedy game show, Taskmaster. Created by People’s Postcode Lottery’s in-house creative team and GOOD Agency, and directed by […]
‘Make the world a Refuge’ campaign was developed in partnership with creative agency AMV BBDO and directed by BAFTA winning ‘I Hate Suzie’ director Georgi Banks-Davies Renowned actor Billie Piper has partnered with Refuge for ‘Make the world a Refuge’, a campaign that explores many different forms that domestic abuse can take and the impact on survivors. […]
Today, the Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification for digital advertising technology. The groundbreaking initiative aims to clarify how the UK General Data Protection Regulation (UK GDPR) applies to digital advertising, increase regulatory clarity and reduce […]
Leading the charge towards a greener future ScottishPower, in partnership with The Union, has launched a new brand campaign ‘Journey’, bringing to life its action and ambitions to deliver a cleaner, greener and more affordable energy future. Energy is an engine for UK growth and rising electricity demand, combined with the continued need for climate […]