The professional network of over 50,000 brand marketers is bringing its unique event series to the UK and Europe Brand Innovators, the global community of over 50,000 senior brand marketers from Fortune 500 and other leading brands, has announced a major expansion into the UK and Europe, with 10 events scheduled for 2025, including the […]
With Glastonbury resale underway, Sam Ryder, Self Esteem and Greentea Peng back campaign to take the train and do our bit for the planet As festival season kicks off across the UK, the climate movement — “I came by train” — is launching a new campaign encouraging music lovers to ditch the car keys and […]
BrewDog Distilling Co.’s Abstrakt Vodka brought a splash of colour and creativity to East London on April 22nd with the debut of their first OOH campaign. The vodka brand, made for the nonconformist, revealed an installation on Quaker Street in Shoreditch, featuring an all-white billboard. From 12pm, curious passersby were invited to make their mark […]
Integration unlocks real-time buying, dynamic targeting, and smarter campaign delivery across Elevision’s high-impact UAE and UK inventory Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory […]
Creative Circle, a not-for-profit organisation owned by the UK’s creative community, and Global, the Media & Entertainment group, have joined forces to launch The Creative Town Hall (CTH) – a nationwide initiative to inspire creativity and elevate the influence of the UK’s creative advertising industry on a global stage. The Creative Town Hall will kick off […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada. Zoom Media UK offers brands the opportunity to connect […]
Borneo Orangutan Survival UK partners with creative agency, Truant, to spread the word about the near extinct orangutan species In the last 75 years, humans have wiped out over 80% of the orangutans on our planet. That’s an estimated 225,000, or 3000 every single year (IUCN). Through hunting, illegal trade, and our collective part in […]
Men’s grooming brand Rock Face has launched a UK-wide OOH and social campaign to show that men can smell amazing, without buying into the ridiculous posing and pouting of men’s fragrance ads. The ‘Makes Scents’ campaign, created by agency Insiders, promotes Rock Face’s range of male toiletries and body sprays while poking fun at the cliched tropes of men’s […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
This weekend, Londoners were shocked to see Walkers‘ latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese & Onion and Salt & Vinegar. The April Fools campaign was created by global creative agency of record VCCP, PR agency Good Relations and global content studio Girl&Bear, both part of VCCP. It consists of billboards which show the Walkers […]