The classic football kit reveal video gets a festive rework this year in a new Carlsberg UK campaign by Fold7, playing with online culture and the brand’s football heritage to reveal Carlsberg’s new limited edition Christmas jumpers. This social-first campaign for Carlsberg UK puts a twist on the traditional football kit launch and is released […]
McDonald’s, in partnership with Leo Burnett, is lighting up the festive season with its Christmas offering, The Gift of McDonald’s. Part of the well-loved Fancy a McDonald’s? brand platform, the fully integrated campaign celebrates those moments when, sometimes, we all need a break from the Christmas chaos, at McDonald’s. The campaign leads with a 60” film, which […]
Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. This is a slight increase from 20m UK homes (68.7%) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ […]
This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK. Christmas can often bring a surge of life admin, from […]
Holidays Are Coming! The magic of the holiday season is set to sparkle even brighter as the eagerly anticipated annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain. Bringing friends and family together to enjoy a magical moment of festive fun, the loved tour […]
This week Pablo & UNLIMITED launch a major new campaign for His Majesty’s Revenue and Customs (HMRC). The campaign sees a renewed push from HMRC to raise awareness of their digital channels and encourages customers to make use of online and digital services for a number of simple tasks, instead of calling or writing to […]
In an inspiring move to transform the creative and media landscape, Bloom North has convened 35 of the North West’s top leaders for its inaugural initiative, The Exchange. This landmark event aims to tackle the recruitment and retention of women and under- represented groups, driving collaborative change for a more inclusive industry. Led by committee […]
Be Afraid, Be Very Afraid…. ….of the Holiday Reaper In 2022 and 2023, less than 40% of the UK workforce took all of their annual leave allowance. In a recent survey, WeRoad found that a significant portion of workers are unclear about their company’s policies regarding unused vacation days, potentially leading to lost holiday time […]
Partnership will enable brands to enhance their existing customer data and activate new and existing audiences from within esb’s platform Customer acquisition specialist esbconnect has announced a partnership with Sagacity, the UK’s leading data and analytics consultancy, that will see Sagacity’s UK-wide Intra dataset combined with esb’s own email dataset of 17m UK consumers. The […]
YouGov has announced that William Ullstein will be taking on the role of CEO – UK. He will oversee and help drive the commercial strategy for the UK market and lead the UK commercial and research teams. William has excelled in a variety of roles at YouGov in the nine years of service to date. He joined […]