Sky Media announced a partnership with Pure DR, the response driven advertising specialist, to enable seamless campaign creation for Sky’s teleshopping clients. The partnership with Pure DR allows brands to create teleshopping campaigns from start to finish, a one-stop-shop offering creative, distribution, call centre handling and post campaign analysis. Sky Media’s teleshopping offering, the largest […]
Brand, creative and digital agency Mr B & Friends has quite literally launched a new campaign for plasterboard manufacturers Siniat UK. Siniat is one of the UK’s largest manufacturers of plasterboard and related products. Its Weather Defence product is an external sheathing board that can be left exposed to the elements for 12 months […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]
The Competition and Markets Authority (CMA) has launched a new digital campaign aimed at encouraging people to report cartels. While fines and monetary incentives play a role in encouraging people to report, this new campaign is based on analysis conducted by the Behavioural Insights Team that shows the decision to report is shaped by a […]
Leading independent agency Mr B & Friends has launched a new branding for experience company Dream Challenges. The brand, which is part of a wider company called Specialist Journeys, enables people to take part in activity-based challenges while providing a platform to raise money for the charities that matter to participants. It was previously split […]
The results from a recent survey published by field marketing agency Gekko entitled Shopper Influencers reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. Even among […]
British employers are “living in the dark ages” and have worrying attitudes towards unlawful behaviour when it comes to recruiting women, new statistics from the Equality and Human Rights Commission (EHRC) reveal. Showing that many businesses’ attitudes are decades behind the law, the survey of 1,106 senior decision makers in business, found around a third […]
Socially-led creative agency We Are Social has appointed Murray Gordon to the role of client partner, to support the continued growth and development of its client services team in the UK. Gordon joins We Are Social from AnalogFolk, where he was client partner, responsible for overseeing the agency’s BT and Booking.com accounts. Prior to this, […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]