GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
‘First Steps’ created by AMV BBDO and produced by Great Guns is a charming 60” spot for BT Mobile, which highlights the importance of being present for life’s unmissable moments. Directed by Great Guns’ Olly Blackburn, the intimate 60” film focusses on a young family. Beginning in their home, we see the couple and toddler […]
Agency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives. The campaign breaks in the UK on 26 December, and runs throughout 2018, with ads running in Europe early in the year. […]
The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]
P&O Cruises is set to unveil its new TV advert, airing on Christmas Day and continuing its brand journey with creative agency, Founded. Premiering during primetime on Christmas Day during ITV’s Victoria, it will be the fourth year that P&O Cruises has worked with Founded on its ‘This is the life’ campaign with actor and […]
McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
Audi UK has launched a social media campaign, which captures the imagination and excitement of children towards the future of automotive technology. Working with socially-led creative agency We Are Social, the campaign sees six children interacting with an Audi Q7, an SUV laden with the latest technologies, discussing what they believe the cars of […]
Your Kitchen. Our Heart & Soul. The people involved in every stage of the Wren Way put so much love into making a kitchen; it’s hard for them to let go. Continue the story on our website âž¡ï¸ https://t.co/IVoqBkXpcN pic.twitter.com/o0qFnlJO7k — Wren Kitchens (@WrenKitchens) December 20, 2017 Award-winning digital agency, Tribal Worldwide London announced the […]
Steven Cook, former Chief Merchant of Canada’s luxury retailer, Holt Renfrew, is to join Debenhams as Managing Director of Fashion and Home. Taking up the position from early January 2018, Cook will lead the business unit that oversees the organisation’s buying, design and merchandising divisions for these categories as it continues to implement the Debenhams […]
December 19 sees the launch of Royal Caribbean’s new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising […]