Leading independent agency Mr B & Friends has launched a new branding for experience company Dream Challenges. The brand, which is part of a wider company called Specialist Journeys, enables people to take part in activity-based challenges while providing a platform to raise money for the charities that matter to participants. It was previously split […]
The results from a recent survey published by field marketing agency Gekko entitled Shopper Influencers reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. Even among […]
British employers are “living in the dark ages” and have worrying attitudes towards unlawful behaviour when it comes to recruiting women, new statistics from the Equality and Human Rights Commission (EHRC) reveal. Showing that many businesses’ attitudes are decades behind the law, the survey of 1,106 senior decision makers in business, found around a third […]
Socially-led creative agency We Are Social has appointed Murray Gordon to the role of client partner, to support the continued growth and development of its client services team in the UK. Gordon joins We Are Social from AnalogFolk, where he was client partner, responsible for overseeing the agency’s BT and Booking.com accounts. Prior to this, […]
Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]
Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey. A survey of 2,000 people across the UK on behalf of the prize promotions agency Prizeology looked at influencer marketing on social media platforms […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]
OVO Energy announces a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s Tour and Tour of Britain, the most prestigious professional road races in the UK cycling calendar. The company first sponsored the OVO Energy Women’s Tour and Tour of Britain last year in 2017. OVO Energy is the leading independent energy […]
Digital marketing agency Adtrak, joined forces with Google to host and deliver a compelling Digital Marketing Masterclass in London, which underpinned how changing user habits and expectations are shaping the future success for businesses. With 53 per cent of global web traffic coming from a mobile device, the event, held at Google’s St Giles Street office, […]