ENVY Advertising has collaborated with 4Creative to create the Dubai sponsorship idents for 2016’s Grand National. Combining footage shot on location with CGI balloons, the final result is pair of idents depicting a hot air balloon race in the skies above the Dubai desert. The idents ran both immediately before and after the race; the […]
Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
Premier Foods is set to launch a new communications positioning for its iconic cake brand, Mr Kipling, with a comic TV spot based on the theme of its sweet treats being an ‘Exceedingly Good Distraction’ in a £2.5m campaign. The ad is created by McCann London, who were recently provided an opportunity to work on […]
Royal Mail Group, the UK’s postal service, has appointed LIDA to handle its below-the-line marketing across its business units, including Royal Mail Customer Marketing, Royal Mail Data Services, Royal Mail Parcels, Royal Mail Stamps and Collectibles, Royal Mail MarketReach, Royal Mail Consumer & Network Access and Parcelforce Worldwide. LIDA won the account after a competitive […]
Ever wondered what a top corner goal scored with a 1,000-degree flaming football would look like? Well, thanks to Copa90’s scorching new ‘Fireball Football’ video series, you no longer have to wonder. In one of its most ambitious videos to date, Copa90 has challenged the UK’s top football freestylers to attempt their most dangerous tricks by performing with […]
Pinterest has rolled out its Promoted Pins service in the UK, the first country outside of the US where advertising has been introduced into its model. The photo-sharing platform, which debuted Promoted Pins in the US in 2015, has launched in the UK with brands including John Lewis, B&Q, Nestlé and Tesco. Users of Pinterest […]
An internet ad from fashion house Gucci has been banned by the Advertising Standards Authority (ASA) for featuring “unhealthily thin” models. The digital campaign, part of the brand’s wider ‘Cruise 2016’ drive, received a complaint in December of 2015 after it appeared on the Times’ website from a reader who believed the featured models to be […]
KP Snacks has revealed the new packaging design for its iconic nut brand – KP Nuts – hitting the shelves this week, the fresh look and feel has been developed by award-winning branding consultancy, Coley Porter Bell. The agency was tasked to create a design which reflects the brand essence of sociability, vibrancy and positive […]
Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in April […]