M&C Saatchi & University of Greenwich launch initiative to expose inner-city girls to the creative industries

M&C Saatchi & University of Greenwich launch initiative to expose inner-city girls to the creative industries

M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]

New TfL campaign by VCCP focuses on the passenger

New TfL campaign by VCCP focuses on the passenger

Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel.  The new approach to road danger […]

BT helps the UK realise its potential with new brand purpose and ambition: “Beyond Limits”

BT helps the UK realise its potential with new brand purpose and ambition: “Beyond Limits”

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on […]

Kinetic partners with Viktor&Rolf fragrances to launch experiential OOH campaign

Kinetic partners with Viktor&Rolf fragrances to launch experiential OOH campaign

Visitors to The National History Museum’s annual ice-skating rink will find themselves immersed in a fragrant ‘little London’ wonderland when its doors open on 19th October. In celebration of Viktor&Rolf’s iconic fragrance Flowerbomb, the brand has joined forces with Kinetic, Wavemaker, and JCDecaux UK, to launch this experiential campaign. The enchanting fantasy world will feature three […]

New high-octane films by The Grand Tour’s Kit Lynch-Robinson give a unique perspective to Lexus hybrids

New high-octane films by The Grand Tour’s Kit Lynch-Robinson give a unique perspective to Lexus hybrids

Lexus International and The&Partnership have worked with award-winning Director Kit Lynch-Robinson to bring us ‘Hybrid Disruption’: a set of films which feature a range of Lexus hybrid vehicles including the LC, UX, RX and ES. The five part series of 30’ films use unexpected visual tricks to promote the innovative technology, performance and reliability of […]

Nephila Capital’s new brand identity cements its market leader status

Nephila Capital’s new brand identity cements its market leader status

Leading catastrophe investment manager, Nephila Capital, unveils its rebrand, complete with a new logo, website, and brand identity to help own their spot as market leader in non-correlated exposures in the insurance, reinsurance and climate markets. Brand design agency, Coley Porter Bell, part of WPP, was brought in to help Nephila Capital more appropriately reflect both […]

Dinosaur launches Nothing Beats a Silentnight campaign

Dinosaur launches Nothing Beats a Silentnight campaign

Dinosaur have been appointed by Silentnight as their lead creative agency and have kicked off their tenure with a bold new autumn campaign ‘Nothing beats a Silentnight’. This integrated campaign shows a fresher more contemporary style for the brand along with emphatic proof points that other bed brands just can’t claim. It highlights the brand’s […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

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