The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new, fair-priced, green energy company created in partnership between the Mayor of London and Octopus Energy. MSQ Partners were appointed after a competitive pitch process and will now be responsible for handling all launch communications for […]
Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]
McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]
Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]
Key Retirement Group unveils its new brand and positioning, becoming Key Group. The new identity and strategy were developed in collaboration with Start Design and reflects and reinforces its refreshed growth ambitions and enhanced advice, lending, distribution, and training capabilities. The move from Key Retirement Group to Key Group is backed by a new brand […]
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed […]
Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers. The campaign consists of a short film called ‘The Torment’ based on insight showing part of growing up is inevitably making mistakes. Making […]
Anti-slavery charity Unseen is launching a striking new campaign to help raise £800,000 to save their Modern Slavery Helpline which is threatened with closure. The powerful new OOH and social media campaign by London creative agency Aesop, entitled #UnseenStories, builds to Anti-Slavery Day 2019, on Friday 18th October, with a call to the public to change their profile picture on social […]
Bridge Studio has created a special eight-page ‘X-traordinary Art’ supplement featuring original commissioned artworks in The Sunday Times Magazine. The artworks were created for Kia as part of its launch promotion of the all-new Kia XCeed. Kia’s tagline for the XCeed is ‘it won’t be secret for long’, and to showcase this Bridge Studio has […]
Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]