Following a competitive pitch, TMW Unlimited has been appointed by London & Partners, the Mayor of London’s official promotional agency, to develop a new campaign to promote domestic tourism to the capital. The partnership will see TMW create a new visitor proposition for London, and an integrated and data-driven programme of activity that will […]
Ascot Racecourse has appointed independent agency isobel after a formal pitch process as its lead creative agency, overseeing the core Ascot brand and all racedays, including Royal Ascot. The pitch was handled by Oystercatchers. isobel will work with Ascot as a creative consultant, partnering with internal stakeholders to define and develop new campaigns for Royal Ascot, […]
Nectar, one of the UK’s largest loyalty programme, is revolutionising its rewards and loyalty scheme with customers nationwide now able to access new and exciting offers through a new app and website. To celebrate the launch, Nectar has unveiled a new brand identity through an integrated campaign developed by Iris. The campaign will run across […]
Mindshare, part of WPP, has been selected as online car buying platform, carwow’s, UK media partner. The appointment follows a competitive two-month pitch process involving five agencies. The account will be handled by Grow, a specialist division of Mindshare dedicated to working with businesses of the future – high-growth and category innovators, such as carwow. […]
HERE Technologies, a global leader in mapping and location platform services, has appointed Digitas, The Connected Marketing Agency, as its global media agency. HERE awarded Digitas the account after a competitive pitch against numerous other media agencies. A core team based in the UK will lead the account across key markets globally. The account […]
London North Eastern Railway (LNER) has confirmed the appointment of M&C Saatchi and Merkle to provide creative, digital and data-led marketing services over the next three years. M&C Saatchi was chosen due to its commitment to delivering best in class, inspirational and transformational marketing services across a range of channels. They will lead on LNER’s […]
carwow – the new car buying comparison site that was named the sixth fastest growing company in Europe by the Financial Times – has appointed TBWA\London as lead creative and strategy agency after a competitive pitch. The account, which is worth over £5-million in UK media billings, was previously held by Creature London. Because the carwow product experience […]
In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists. Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they […]
Dayuse.com, the global leader in daytime hotel booking platforms, announced that they will be launching a new taxi campaign to raise brand awareness. Running for one month, the campaign will see more than 400 of the iconic Black Cabs, adorned with Dayuse.com’s branding, take over the streets of London. The undersides of tip seats in the taxis […]
To mark World Mental Health Day (October 10th), Bauer Media brands are calling on audiences to ditch social media for one hour after insight commissioned by Where’s Your Head At? reveals the worries surrounding the effects of social media on mental health. The research found: 72% agree it is important to have a break from social […]