Following success supporting the Boyzone tour in January, the Magic Radio Bus is arriving at ‘Barclaycard presents British Summer Time’ in Hyde Park between the 5th and 14th of July, with the activation conceived and run by pop-culture marketing agency, Experience12. Magic Radio and Experience12 have a long-standing collaborative relationship and the agency was tasked with […]
Triodos Bank, the challenger bank supported by the likes of Vivienne Westwood, Bruce Parry, Sir Mark Rylance and Hugh Fearnley-Whittingstall, has appointed The Kite Factory to manage media planning and buying. They join creative agency Good Eggs, Greenhouse PR and market research agency Ragdoll Research. Triodos has launched a suite of fresh creative, which champions […]
Proximity London has appointed Ronnie Crosbie as head of strategic planning. Charged with leading the agency’s 21-strong planning department, Crosbie will report directly to chief strategy officer Adam Fulford. Crosbie brings over 20 years of industry experience to his new role and joins from Dentsu Aegis Network where he was head of strategic planning, data […]
2019 marks fifty years since the Stonewall Uprising in New York: the series of events that started the modern Pride movement. Pride in London is celebrating this anniversary with a campaign created by creative agency BMB, production company Blink and creative communications agency Talker Tailor Trouble Maker. Honouring 50 years of queer revolt, the Pride Jubilee borrows […]
Medialab Group have been appointed as the new media agency for the charity Guide Dogs. The data-driven independent agency were successful after a three way competitive pitch process involving the incumbent agency. Medialab will work with Guide Dogs across all strategic planning, media investment and innovation across fundraising and brand activity going forward. Medialab will […]
Independent creative advertising agency, Leagas Delaney, and financial services client, Investec CIB, launch a new campaign featuring rugby player, Owen Farrell. The campaign – stirred by Investec’s longstanding relationship with Farrell – promotes the spirit of winning, a shared value and attitude between Farrell and Investec. The film opens to Farrell, alone on a dark training ground lit […]
Barclays and Iris have launched a fleet of clean air cabs across London, to support high growth UK business Airlabs. Ten electric Barclays Air cabs have been fitted with Airlabs’ innovative air cleaner, containing unique patented nano-carbon filtration technology, to reduce the impact of London’s high levels of air pollution on drivers and passengers. The […]
Surf, a leading fragrance detergent brand in the UK, has announced its latest brand campaign with Love Island’s landslide 2018 winner, Dani Dyer. Supported by a £2m media investment, the campaign which airs on TV and digital from July, will focus on Surf’s liquid and capsules detergent, by driving value in the fragrance detergent category. […]
Jobseekers in Britain keen on chasing the American Dream are most likely to be looking for roles in California, New York and Florida, according to new data released by the world’s largest job site, Indeed. But while UK searches accounted for 7.9% of inbound ones for US jobs this year, interest in working in America […]
From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]