Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

Brandpie rebrands GCEN to GC Partners following strategic review

Brandpie rebrands GCEN to GC Partners following strategic review

International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners.  The leading currency exchange and client money solution provider enlisted strategic brand consultancy Brandpie to develop a new name, logo and brand strategy. Brandpie was […]

Smart Energy GB shifts strategy to focus on the environment in ‘I Want’ campaign by AMV BBDO

Smart Energy GB shifts strategy to focus on the environment in ‘I Want’ campaign by AMV BBDO

Smart Energy GB is launching a campaign to demonstrate that the small action of requesting and getting a smart meter today can create big and important changes for tomorrow. Breaking on 12th April, the ‘I Want’ campaign by AMV BBDO, will run across TV, press, radio, Out-of-Home and social channels (YouTube, Facebook, Instagram, and Twitter). […]

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg Gets Honest About its Beer in New Campaign by Fold7

Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.”  Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]

Dare announces new MD in senior leadership restructure

Dare announces new MD in senior leadership restructure

The Inside Ideas Group has announced a senior leadership team restructure within its digital agency, Dare, following its acquisition by martech company You & Mr Jones earlier this year. The move comes as part of a talent succession plan that bolsters both Dare’s and IIG’s capabilities, offering further alignment as the group settles into Y&MJ. […]

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