Children who are sponsored by donors with children’s charity Plan International UK are the stars of a new, uplifting integrated campaign which they helped fundraising agency WPN Chameleon (WPNC) to create. Following a four-way pitch, WPNC was appointed to help Plan International UK – which focuses on children’s rights – develop a new campaign, featuring […]
Highlights from Planet Rewind, VIN + OMI’s sensational London Fashion Week show were broadcast across Ocean’s Grid network and on the Piccadilly Lights in February. The footage featured the model Jodie Kidd, making her return to the catwalk after a 10 year hiatus, wearing a floral dress made from salvaged plastic. Filming took place during the eco-label’s […]
SNAP London has been appointed by Adnams to conduct a review of their brand strategy and positioning, covering all areas of their business. Over the last eight years, Adnams have seen significant change and growth across their business – revolutionising their brewery, building a distillery, developing their wine business, tackling the low/no alcohol market, refurbishing […]
Mondelēz International has worked with the London office of global brand design agency, Bulletproof, to revitalise the packaging for its Ritz snacking portfolio, as part of an overall relaunch of the iconic cracker brand. Bulletproof had already put the glitz back into Ritz back in 2013, when it created the pack design that placed the iconic […]
A grown man careers around London on a tricycle, asks a stranger to feed him baby food and burp him, plays with his food, sports a nappy, and swigs cows’ milk – it’s not a wacky new reality show but PETA’s latest video, available here, that highlights the absurdity of drinking milk after weaning. The prank […]
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
Nissan Energy and OPUS Campers have collaborated on a smart camping concept that uses second-life Nissan electric vehicle batteries to deliver up to a week’s worth of remote power for ‘off-grid’ adventures. The Nissan x OPUS concept integrates the recently unveiled Nissan Energy ROAM, a portable, all-in-one, weatherproof power pack harnessing Nissan’s EV battery technology […]
The Dune Group has appointed ZAK as creative agency for the footwear retailer’s new brand, Head Over Heels. This follows a pitch process run through Creativebrief. ZAK, who specialise in connecting brands to under 30s, has been appointed to introduce the brand to an audience of dynamic, ambitious and style-conscious women, who are done with “fast fash” and are […]
Marketing communications agency Edit has announced that it secured The Rank Group as a client for SEO & Content Marketing following a competitive 4-way pitch. The one-year contract will see Edit deliver an SEO strategy, underpinned by content marketing, that will drive up awareness of Rank Group’s Mecca Bingo and Grosvenor Casino brands. Edit was formed in mid-2018 following the merger […]
IPG media agency UM has appointed Victoria Steward as its first head of growth. Steward, who joins from OMD where she was new business director, will be responsible for developing UM’s growth strategy in the UK as well as supporting the media agency’s global and EMEA activity. She will report directly to UM UK CEO […]