Zurich rated one of the best brands for customer service after soaring up UK customer satisfaction rankings

Zurich rated one of the best brands for customer service after soaring up UK customer satisfaction rankings

Published by the Institute of Customer Service, the UKCSI rates customer satisfaction across 13 sectors, incorporating the views of 10,000 consumers on 247 brands. The provider was also ranked 1st in the insurance sector for ethical business behaviours and connecting with consumers, and 5th and 7th respectively across all companies. Zurich’s increase was driven, in large part, by […]

UM appoints Simon Taylor as Managing Partner for American Express

UM appoints Simon Taylor as Managing Partner for American Express

UM has appointed Simon Taylor as Managing Partner for American Express (Amex). Taylor joins the agency from Havas Media UK, where he also held the position of Managing Partner. Reporting directly to UM’s UK CEO Rachel Forde, Taylor will be responsible for driving all of Amex’s media delivery in the UK, as well as overseeing […]

Gen-Z trusts brands but feels the psychological pressure of being stereotyped, says new UM research

Gen-Z trusts brands but feels the psychological pressure of being stereotyped, says new UM research

A study revealed shows that the 18-24-year-olds of Generation Z trust brands over anything else bar the police: a quarter (25%) say they trust brands, a greater number than trust the government, the media, their Church, influencers, or social platforms. But at the same time, three-quarters of them (75%) think they are under a lot […]

UM appoints Victoria Steward as its first head of growth

UM appoints Victoria Steward as its first head of growth

IPG media agency UM has appointed Victoria Steward as its first head of growth. Steward, who joins from OMD where she was new business director, will be responsible for developing UM’s growth strategy in the UK as well as supporting the media agency’s global and EMEA activity.  She will report directly to UM UK CEO […]

New UM research shows the UK’s appetite for on-screen diversity

New UM research shows the UK’s appetite for on-screen diversity

With Black Panther picking up seven Oscar nominations, including Best Picture, new research has revealed how much UK audiences now expect and appreciate diversity on screen. Six out of ten Brits (60%) say they like watching TV and films with diverse casts, rising to 64% of those aged 16-24, while a similar number (61%) believe […]

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Media agency UM to launch experiential activation for SOREL at ELLE Weekender

Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]

SOREL launches weather reactive DOOH campaign

SOREL launches weather reactive DOOH campaign

SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify celebrates International Podcast Day with major Twitter campaign

Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]

Older women and menopause negatively stereotyped by the media, according to UM research

Older women and menopause negatively stereotyped by the media, according to UM research

According to research released on September 12, nearly half (44%) of UK women aged 50+ feel patronised by advertising (compared to 31% of all women), while more than a quarter (27%) feel that ads contribute to creating and maintaining negative stereotypes of their demographic group. Almost half (45%) of older women also agree that ‘society […]

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