Award winning brand design agency PB Creative has continued its partnership with global FMCG brand owner Unilever to create a new range identity and pack designs for male grooming brand AXE (LYNX in the UK). Tapping into the growing trend of naturally inspired products, the AXE brand team collaborated with global strategic design partner PB, […]
According to a study, 88% of women feel society promotes an “ideal” underarm; now, Dove Deodorant and Ogilvy UK unveil a brand new campaign celebrating all types of underarms. The new film, digital assets and print all seek to smash the stereotype and help women feel confident and uninhibited, however they have their underarms. Whether […]
Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]
Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground. The tactical push, created by adam&eveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of […]
Tattoos come to life and tell stories about attraction in a new series of films created for LYNX’s Ink Shower Gel, an aftercare product designed to keep tattoos bright, by 72andSunny Amsterdam. Tattoos are an essential part of guys’ lives – and part of what makes them attractive to others. They might be eye catchers, […]
Surf, a leading fragrance detergent brand in the UK, has announced its latest brand campaign with Love Island’s landslide 2018 winner, Dani Dyer. Supported by a £2m media investment, the campaign which airs on TV and digital from July, will focus on Surf’s liquid and capsules detergent, by driving value in the fragrance detergent category. […]
To coincide with Stop Cyberbullying Day (June 21st 2019), Simple are launching a new campaign to spread kindness online, with the support of the world’s biggest girl band Little Mix, and anti-cyberbullying charity Ditch The Label. According to a recent Annual Bullying Survey, nearly one in three teens experience cyberbullying. Simple and Little Mix’s continuing […]
This season, Sure Men, one of the UK’s leading men’s deodorant, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. Powered by DOOH.com’s RUSH platform the creative campaign targeted football fans using club and player IP amplifying insightful […]
Real treatment functions for clothes, quality perfumes and positive impact on society: these are the pillars that underpin the recently launched Comfort campaign worldwide. In the portfolio, the softer fabric products have a formula developed to protect fibers from the fabrics, avoiding damages so that the clothes last four times more. To introduce the concept, […]
AnalogFolk London, the independent digital creative agency, has hired Clare Salter to the new role of Managing Partner – Data Intelligence. Clare will lead the agency’s data intelligence capability that, since its establishment, has grown exponentially, year on year, doubling in revenue in 2018. Clare is responsible for helping AnalogFolk’s clients drive growth and transformation […]