Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]
TMW Unlimited is shoring up its strategy department with a raft of promotions and a new hire. Adam Knight has been promoted to the role of Head of Planning. Knight, previously Planning Director at the agency, will now oversee and manage TMW Unlimited’s 18-strong planning team, as well as continuing his thought leadership on accounts […]
Fabric softener brand Comfort today unveils ‘Luxurious’, a new variant in its ‘Intense’ range, with product design, packaging and visual identity developed by branding and packaging consultancy PB Creative. The agency was briefed with ensuring that the Luxurious variant stood out on shelf as something special, whilst still clearly belonging to the Intense range. The […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Ogilvy, in collaboration with Oscar-winning studio Aardman, has redefined the product demo for Unilever’s laundry brand Persil. Children and adults alike were treated to a first-of-its-kind animation entitled ‘Monster Stains’, when it launched in cinemas and online this week. To demonstrate Persil’s stain removal power, Ogilvy came up with the innovative idea of creating a […]
Rahul Welde, VP of media at Unilever in Asia, Africa, Middle East, Turkey and Russia is moving to London as global VP of Digital Transformation. In his new role he will lead a number of global digital initiatives. Meanwhile, replacing him as regional VP, Media will be David Porter. He is currently media director, North Asia […]
Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]
Axe, famous for revolutionizing the male fragrance category and for its iconic advertising, is redefining the category again. In a marked evolution of its positioning, the Unilever owned brand is launching an expansive new range of male grooming products, including daily fragrances, shower gels, hair styling products and more. The new range will be backed […]
The Advertising Standards Bureau of Australia recently released case reports on the most complained-about advertisements in 2015. Here are the top 10 commercials the Australian people found offensive this year, including why viewers considered each inappropriate. We’ve included a sample comment from each case report, and whether the ASB chose to take the ad off […]