Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation.  Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

Shekhar Kapur and Parminder Nagra Launch Animation with WaterAid on Impact of Water Crisis on Girls

 Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]

WaterAid uses VR to transport supporters round the world

WaterAid uses VR to transport supporters round the world

 WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]

WaterAid unveils Remote Kitchen series & Flow TV to show different side of its work & engage new audiences

WaterAid unveils Remote Kitchen series & Flow TV to show different side of its work & engage new audiences

International charity WaterAid has produced two new engaging video series as part of a fresh approach to show a different side to its work while attracting new supporters through YouTube. Remote Kitchen presents national dishes made by WaterAid field workers from across Africa and Asia, featuring local specialities such as Madagascan pork and cassava, Ugandan […]

WaterAid adds a new way to communicate with its supporters via mobile wallets

WaterAid adds a new way to communicate with its supporters via mobile wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]