Blind Spot reveals the seven sensibilities of middle class India

Blind Spot reveals the seven sensibilities of middle class India

W+K Exp and Outset India unveiled Blind Spot, an exhibition that explores the aesthetics of middle class India. It is often said that there are too many differences in our middle class for there to be a common sensibility of any kind. Harsher commentators have even suggested that the middle class lacks taste, never mind […]

Wieden+Kennedy & Royal Enfield Release ‘Ace Café to Madras Café’

Wieden+Kennedy & Royal Enfield Release ‘Ace Café to Madras Café’

Royal Enfield launches the Continental GT Film for the launch of its lightest, fastest, most powerful Royal Enfield in production.  Created by Wieden+Kennedy Delhi in collaboration with Paul Minor, Magni Agustsson and Hello Robot, the film remains true to the spirit of the café racer culture, extending across continents but many miles and years down […]

Heineken’s Star Bottle Plans To “Arrive Big” In USA

Heineken will debut their new television commercial, “Deja Vu,” on Heineken’s YouTube and Facebook channels as the brand ushers in the redesigned  ‘Star Bottle’ across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11. “This spot marks a pivotal milestone for […]