Not a brand that’s usually associated with the hot summer months, Baileys has launched its Strawberries & Cream limited edition in the UK at a time when this delicious treat is on the mind of every Wimbledon fan, and as one of the nation’s favourite sporting events, begins.
Baileys Strawberries & Cream was launched in the US this spring, complete with a deliciously playful bottle design by the New York agency.
Leigh Chandler at Vault49 said: “We wanted to celebrate the perfect pairing of Baileys Strawberries & Cream and Wimbledon for the UK launch, so we created this short animation that will play out on Baileys’ social media channels and OOH screens across the country. We hope it will appeal to those looking for a delicious summer treat over the two weeks of the tournament – and indeed for the rest of the summer.”
The animation will run across July on OOH screens and social channels.