New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
Wunderman London, a WPP company and leading global digital agency, celebrates “a year of solid growth” with a strengthened management line-up and a fresh appointment after being awarded major accounts from BT, EE and Samsung as well as achieving substantial client growth across the agency’s portfolio. Having joined the agency in 2013, Pip Hulbert steps […]
One of the biggest news out of 2017’s Cannes Lions Festival of Creativity didn’t concern any dazzling campaigns but, rather, Publicis Groupe’s announcement that it would forbid all of its agencies from entering Cannes or any other awards shows next year. Now, WPP, the world’s largest holding group, has continued its threats to follow suit […]
Crownpeak, the Enterprise Digital experience and quality management company, has made Mirum the inaugural member of the newly relaunched Crownpeak Partner Network. Mirum, part of the J. Walter Thompson Company and WPP, is a digital agency with over 2,400 digital savants, storytellers, technologists, makers and relentlessly curious minds. With offices in 24 countries, Mirum has deep […]
Mindshare UK, part of WPP, unveiled its research report, The Future of Retail CX (Customer Experience). The Mindshare Futures report identifies five key trends for the retail industry, focusing on mobile, voice, physical stores, branding and data. A key conclusion is that the store offering will become a real point of differentiation from competitors in […]
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]
DIS/PLAY is a digital agency that provides innovation, strategy, user experience, design, and technical development solutions to clients. Employing more than 100 people in Copenhagen and Aarhus, DIS/PLAY’s clients include ECCO, Amnesty International and Vestas. DIS/PLAY’s Copenhagen and Aarhus studios will become part of AKQA, further building the WPP owned agency’s European presence and capabilities while providing […]
Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]
Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory – a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s global clients with early access to promising startups, a systematic approach for identifying, connecting and partnering with elite entrepreneurial talent […]
Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]