Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ Top 100 Most Valuable Chinese Brands rankings. Other noteworthy sectors include education, logistics and technology, all of […]
Wunderman, the leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency operating model to provide its world-class digital services onsite for its clients. Wunderman Inside has been launched following extensive consultation with significant clients who are looking for more flexible agency models, particularly for their digital marketing. Wunderman Inside […]
Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director. Daniel will be responsible for driving synergy between Mindshare’s strategy and creative teams to help boost the agency’s aim to deliver new innovations for clients. He will also […]
Mindshare UK, part of WPP, is the first agency to join WomenPresent’s mission to increase the ‘podium share’ of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally. As part of Mindshare’s commitment to the initiative, the agency has been influential in signing up leading […]
Ogilvy Group UK announces the appointment of Michael Frohlich to UK CEO, where he will lead the agency as it moves toward a further integrated model in the coming months. His tireless efforts and subsequent success in leading the fully integrated WPP team that brought the British Airways business back into Ogilvy and WPP, in […]
Mindshare UK, part of WPP, announces that Fleur Stoppani has been promoted to Chief Client Officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency’s approach to delivering exceptional client service across the UK. Fleur’s experience as Partner has seen her win and lead the prestigious Marks and Spencer account […]
WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and […]
Wavemaker, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader. The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document. Steve Weeks, Head of US Media Strategy […]
January 23 sees the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and Simon Bolton as Executive Chairman. Superunion has a network of 750 people, with 23 offices in 18 countries, […]
WPP has appointed Karen Blackett to the newly created position of UK country manager. In an internal memo to staff, Sir Martin Sorrell said Blackett – currently chairwoman of MediaCom UK – will focus on WPP’s core strategic priority of horizontality, ensuring that the group’s companies “work together effectively and present a seamlessly integrated and […]