A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Sir Martin Sorrell’s MediaMonks is going head to head with his old company, WPP, in a pitch for Braun’s digital business. MediaMonks, the Dutch-based creative production business, and Possible, the WPP digital shop, are understood to be in the running for the Procter & Gamble razor brand’s account. The geographical scope of the work and […]
Wunderman UK, the leading global digital agency and a WPP company, has recruited Lisa Campana as its Director of Design. She will be working closely with Executive Creative Director Abi Ellis to further the business’ vision for the Creative Department of the Future. Campana – a Top 30 Creative Leader – moves from lead roles at global online design business MOO, where she was Head of Design, and on-demand service Blinkbox, where […]
WPP announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale. VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for […]
W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]
Wunderman, the leading global digital agency and a WPP company, announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark Read, who was recently named CEO of WPP. As Global CEO, Edwards will oversee 9,200 people across 200 offices in 70 markets and build on Wunderman’s strengths as a leading digital […]
Wunderman, the leading global digital agency and a WPP company, has hired Helen Lee as associate business development director. Lee moves from a global associate director role at OMD Worldwide to head-up the running of Wunderman’s new business and marketing across the UK. She will report directly into William Rolt, UK & EMEA new business […]
WPP plc announces the appointment of Mark Read as Chief Executive Officer and his appointment to the Board of WPP as an Executive Director with immediate effect. Roberto Quarta, Chairman of WPP, said: “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s wise and effective stewardship of […]
Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]
Wunderman UK, a leading global digital agency and a WPP company, has hired James Irvine as managing partner following the growth of several key accounts. Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology. His appointment comes as the agency […]