Young people choose saving over spending and want brands to work for the greater good, Wunderman Thompson study shows
The world’s youths, collectively dubbed generation Z, are frustrated and uncertain about the future, yet convinced they are capable of uniting to bring about change, according to a new study by Wunderman Thompson Intelligence. And even though the pandemic has stirred up every aspect of their lives, gen Zers remain unshaken in their core values, […]
A rubber bullet sounds oddly fun and friendly. It is anything but.
“A non-lethal bullet may not kill you,” a new PSA’s closing copy reads. “But you might just wish it had.” Wunderman Thompson Austin, a WPP agency, announced today the launch of its PSA created with the goal of banning rubber bullets in the U.S., hoping to educate people on the life-altering injuries that “non-lethal” rubber bullets […]
Wunderman Thompson, a WPP agency, announced the launch of “Be a Showvoter”, a campaign to celebrate the record-setting 80 million absentee and mail-in voters who missed out on an “I voted” sticker this year. The New York agency collaborated with Wunderman Thompson designers and creators all over the country to make t-shirts emblazoned with unique […]
And 46% of consumers are now less forgiving of poor digital experiences since the pandemic
New research by Wunderman Thompson marketing technology consultancy, Cognifide, reveals the common pain points for consumers when it comes to digital experiences, with slow websites (37%) cited as the biggest frustration when dealing with brands online, and over a fifth of consumers (23%) stating that brands are failing to live up to expectations. Consumer frustrations Hard […]
Initiative is part of the company’s campaign #VamosCuidar and reinforces actions for Pink October, a month of awareness about the world’s most common type of cancer in women
Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror […]
Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer
Wunderman Thompson, a WPP agency, announces the launch of “15 seconds,” a new breast cancer awareness campaign, in time with the International Breast Cancer Awareness day, October 19. With the goal of creating awareness and educating others on the importance of an early test to diagnose breast cancer, Wunderman Thompson Argentina created an activation via […]
New campaign by Wunderman Thompson UK celebrates the joy of coming together in vibrant new spot
The well-loved and iconic British brand returns to screens with a new campaign developed by creative, data and tech agency Wunderman Thompson UK. Designed to connect with both younger and older audiences the new TV spot, aired on 19th October, features a vibrant community sharing a joyful and upbeat moment of togetherness. The new brand platform ‘Something […]
In the last 40 years, the human race has brought thousands of species to the brink of extinction, putting our ecosystem and now our very existence at risk. The intentional fires in several places in the world (USA, Brazil, Australia and Argentina at the moment) are proof of how dangerous we are to the planet. […]
Wunderman Thompson, a WPP company, today announced that Ezinne (Kwubiri) Okoro has been appointed to the newly created role of Global Chief Inclusion, Equity and Diversity Officer. Ezinne joins the network this month, based in New York, and will report to Wunderman Thompson Global CEO, Mel Edwards. Ezinne is an inclusive leader, change agent and champion for progressive change. As […]
Patan Tarazaga & Dany Minaker have been named Latin America CCO´s for Wunderman Thompson.
With more than 15 years of experience, and leading the creativity of all the Wunderman Thompson brands, Dany and Patán will be in charge of Argentina, Colombia, Costa Rica, Brazil, Peru, Chile, Mexico and Puerto Rico offices. “We’re so thrilled to have Daniel Minaker and Sebastian Tarazaga as dedicated leaders for the LATAM region of […]
