Ingersoll Rand owned American Standard teamed with creative agency Young & Laramore to launch their new “Better Problems” campaign. American Standard Heating & Air Conditioning is “Built to a Higher Standard,” offering the highest industry standard of heating and air conditioning equipment and unparalleled support from a vast network of independent dealers. To translate the benefits of its […]
Young & Laramore (Y&L) announced a new campaign for Cat Footwear called “Born from Bulldozers.” The workwear campaign centres on the idea that only Cat Footwear can claim its heritage from giant Caterpillar machines, and the footwear products are just as tough as the machines they’re derived from. The Cat name, with its iconic yellow machines at […]
When the Indianapolis Museum of Art (IMA) refocused its mission to emphasize “impacting lives through exceptional experiences with art and nature,” it hired Young & Laramore to re-evaluate their overall brand strategy and help it determine how to best reflect and communicate this new mission to the museum’s core audience, as well as a broader […]
Creative agency Young & Laramore have launched two campaign for Louisville Slugger’s Baseball and Fastpitch brands. Each campaign includes print, online video, social and banner ads. Baseball For Slugger’s 2018 launch Young & Laramore developed a campaign around a truth of baseball: every swing no matter a home-run in batting practice or a foul ball in a […]
Independent creative agency Young & Laramore have launched their first ad campaign for Trane, an Ingersoll Rand residential heating and air conditioning brand, since winning the account in December 2016. Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, […]