The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025.
The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton & Hove seafront.
Successful design, creative and effective work was showcased to the attendees at the show, and winning projects were announced – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.
The recipients of the best in show ( FABulous Award ) at The 27th FAB Awards, were as follows:
FABulous Award across all Branding & Packaging categories:
Hennessy X.O ‘Spirit of Travel’ by Knockout Design & Innovation
FABulous Award across all Interior Design & Retail Environment categories:
Everyman Stratford by Fusion Design and Architecture, London
Claro London by DLSM Studio, Brighton
FABulous Award across all Advertising & Innovation categories:
Undercover Cups, Pepsi by BBDO New York
Owned by You, Right by You, Co-op by VCCP London
BBDO New York wins Agency of The Year Award ( again )
BBDO New York took home The Agency of The Year Award. BBDO New York were the winners in 2022, 2023 and 2024 and have now taken the crown a record number of times since FAB was founded in 1999. The Omnicom Agency won The Advertising FABulous ( Best In Show ) and a record number of FAB ( GOLD ) and Silver Awards and finished well ahead of their nearest competitors who were Goodby Silverstein & Partners, VCCP London and Havas Chicago this year.
PepsiCo Win The FAB Brand / Marketer of the Year Award for the second year running
PepsiCo‘ success came from a phenomenal performance across several Advertising Categories across a plethora of Brands ranging from Pepsi, Cheetos, Doritos, Walkers and others. They also won a FABulous ( Best in Show ) for their Pepsi – Undercover Cups project entered by BBDO New York.
PepsiCo have won this award for the second year running following MARS Inc.’ Seven wins and McDonald’s and Burger King who have been recognised twice previously.
Commenting on the news of their win, Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo:
So honoured that PepsiCo has been named FAB Brand / Marketer of the Year for the second year in a row. This back-to-back recognition is a testament to the creativity, passion, and purpose-driven work of our teams across the globe. Whether it’s breakthrough design, compelling storytelling, or bold activations that move culture and drive growth, our brands continue to raise the bar in how we engage and delight consumers and continue to deliver billons of smiles every day.
A huge thank you to The FAB Awards for this honour and to our teams for their relentless commitment to excellence.
The FABulous Brand / Marketer of The Year Award was collected by Wayne Newton, Sr. Marketing Director for Walkers in the UK.
Design Bridge and Partners Win FAB Design Agency of the Year Award ( again )
Branding & Design experts Design Bridge and Partners, were named the FAB Design Agency of the Year for the second year running, taking home Silvers and 2 x FAB ( GOLD ) at The Awards. They narrowly edged out their closest competitors who were Quadrant Design, Knockout Brand Design & Innovation and Mother Design.
FAB GOLD Winners were:
Packaging Design:
Fortnum’s Famous Animal Crackers for Fortnum & Mason by Design Bridge and Partners
Hennessy X.O ‘Spirit of Travel’ Collection for Hennessy by Knockout Design and Innovation, London
DOM PÉRIGNON X JEAN-MICHEL BASQUIAT for DOM PÉRIGNON by Servaire & Co, Paris
Mullet for Mullet by Denomination
As Good as Gold for Tom’s by Everland, Copenhagen ( Effectiveness )
Brand Identity:
SUPERKEEEN – Make friends with food for SUPERKEEN by B&B Studio, London
Brand Redesign:
Bonta: Gelato from the great outdoors for Bonta by Magpie Studio, London
Bangin’ New Look For Aagrah Foods for Aagrah Foods by Red Dot Studio, London
Logo Design:
Compassion In World Farming – Committed to Better Chicken by Born Ugly, Leeds
CRAFT in Design:
Fortnum’s Famous Animal Crackers for Fortnum & Mason by Design Bridge and Partners
Interior Design & Retail Environment:
Everyman Stratford for Everyman Cinemas by Fusion Design and Architecture, London
Clavius by LeeChen International Design Co., Taipei City
Claro London by DLSM Studio, Brighton
Rosa’s Thai, Reading by Quadrant Design, London
Super Club Roma by 3Stories, London
Cornwall Airport Airside for Cornwall Airport by Absolute ( Effectiveness )
Advertising & Innovation FAB GOLDS
Smithy’s Order for Deliveroo by Pablo London ( Poster / Outdoor / OOH )
It’s A Cake, You Biscuit! for Jaffa Cakes by TBWA\London ( Poster / Outdoor / OOH )
Where there are tacos… for Coca-Cola by Uncommon Creative Studio Stockholm ( Posters / OOH )
Owned by You, Right by You for Co-op by VCCP London ( TV & Cinema Commercials )
Planters ‘This is Duo-licious’ for Planters by BBDO MW ( TV & Cinema Commercials )
The PLEZi Sugar Pack for The PLEZi by Havas Chicago( Direct, Collateral / POS & Effectiveness )
Undercover Cups for Pepsi by BBDO New York ( Direct, Guerrilla & Social Media )
Chase Cars for Pepsi by BBDO New York ( Guerrilla, Social Media & Branded Content )
Sugarcane Vinyl for BACARDÍ by BBDO New York ( Branded Content & Entertainment, PR & Social )
J2O Posh Perspectives for J2O by Whalar, London ( Influencer Marketing, Creative & Effectiveness)
See It, Frank’s It: Big Game Play for Frank’s RedHot by Colle McVoy, Minneapolis ( Influencer Marketing)
Marmite Hate Activated for Marmite by U-Studio/OLIVER, London ( Social Media )
Other Hand for Cheetos by Goodby Silverstein & Partners ( Integrated )
Doritos Crash The Superbowl for Doritos by OMD USA ( Integrated Effectiveness )
Doritos in Space for Doritos by D3 (PepsiCo Foods US), OMD, Ketchum ( Best Use of Media )
CRAFT in Advertising:
Where there are tacos… for Coca-Cola by Uncommon Creative Studio Stockholm
Other Hand for Cheetos by Goodby Silverstein & Partners
The FAB Awards Trophies are made out of recycled packaging materials.
MarComm News were delighted to support The Advertising and Innovations Categories, once again
A full list of the Winners of The 27th FAB Awards can be seen here.
Source: The FAB Awards
The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show added by newsroom on
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