The France national football team like you’ve never seen it before, with Orange and Marcel.

In less than a month, the French women’s football team will play their 1st match in its most important international competition of the year, against Jamaica. This is a key moment for Orange, who has been a committed partner of all types of football for more than 24 years, and of the French Football Federation since 2018, to go beyond its usual support for the French team.

Orange and Marcel are taking a stand in favor of women’s football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football ‘fans’, without ever having watched women’s football, have strong opinions about the level of the players. But football fans’ appetite for highlights compilations of great actions is an opportunity for Orange and Marcel to reverse the trend…

How? Through a never-before-seen compilation of actions from the men’s Equipe de France, which quickly reveals itself to be a compilation of technical moves from the women’s Equipe de France: the Compil des Bleues (the Bleues’ Highlights). Using FX tricks, the appearance of the female players is altered in the 1st part of the compilation, to support a strong message: when Orange supports les Bleus, Orange supports les Bleues.

A technical feat that required weeks of in-depth research into the French Football Federation’s archives, to find the women’s technical moves, then search for their exact replicas among the male players’ moves, and then trick the women’s images using VFX.

The Compil des Bleues will air on June 28th, in an ecosystem specifically designed to target football fans wherever they are online : L’Équipe, BeIN Sports, Foot Mercato, the Fédération Française de Football’s platforms, and using influencers on YouTube, Twitter and Snapchat.

Source: Marcel

  Advertising, football, France, Marcel, Marketing, Orange, Women’s Football