The bright and bold new packaging, which will roll out across Faith’s extensive range of body and hair care products, was developed under the theme ‘nature is the boss’, reflecting the strength and vibrancy of the naturally-derived ingredients contained within their products. Clearer on pack messaging communicates the brand’s natural positioning: 99% natural origin, no SLS or parabens, vegan, animal cruelty free, and made in the UK.
David Thomson, Creative Director of The Space Creative says that the design celebrates the untamed beauty of nature with hand drawn illustrations.
“Nature is a powerful and enriching force, and we wanted the packaging to reflect that.” says Thomson “Also it was vital to create something that people would be proud to have on their bathroom shelf.”
Bringing in new consumers to the brand and enabling everyone to make natural choices is key to Faith in Nature’s strategy, which means gaining listings in the multiples is important to the future of the business.
Thomson adds, “The brand’s amazing credentials and naturally effective products were not being communicated by their look and feel on shelf. In a competitive environment like Boots, brand standout and believability are paramount. We are honoured that, after 44 years, Faith in Nature have entrusted their rebrand to us and we hope we’ve done them proud.”
The new look has had a transformative effect on listings and initial sales in Boots have exceeded targets.
Chief Executive of Faith in Nature, Joy Parkinson, says the rebrand has been a positive experience all round.
“We are delighted with the brand redesign that The Space Creative have developed for us. They worked very closely with the team at Faith in Nature, which allowed them to get fully under the skin of what the brand is all about. There is only one word that sprung to mind when they presented the new design ideas to us… Wow!! Our new bottles and labels are now on shelf, look amazing, and fully bring to life the essence of the brand.”
Source: The Space Creative