Travel Republic has secured a significant business partnership with ITV and Fremantle to launch a large-scale marketing campaign with the popular dating show, Take Me Out. This exciting sponsorship, which was brokered by JUMP, part of Havas Media Group, will run across broadcast, catch-up, digital and social media channels.
As part of the partnership JUMP negotiated a supporting activation utilising all ITV and Take Me Out touchpoints. An exciting competition giving viewers a chance to win a Travel Republic holiday of their choice to anywhere in the world will complement the wider activity, demonstrating the breadth of holidays they offer, whilst driving engagement with the brand.
Media planning and buying for the campaign is by Arena Media, also part of Havas Media Group.
Terri Squibb, Client Partner at JUMP, part of Havas Media Group, comments: “We are extremely excited to see how this popular, primetime Saturday night show can drive fame for Travel Republic within a cluttered marketplace. With Travel Republic offering a range holidays to suit all couples the brand is perfectly aligned with the show and, by using all of its touchpoints, we are maximising the impact that ITV programme sponsorship can offer brands. Take Me Out and Travel Republic really are a match made in heaven.”
The sponsorship ‘idents’, produced by recently appointed creative agency, The Corner, will showcase the breadth of destinations available through the online travel agent, with different couples finding their holiday match in the Take Me Out style by switching off the lights if they ‘no likey’.
In this new chapter for the online travel company, the idents will introduce 2019 Britain’s Got Talent finalist, comedian Kojo Anim, as the face of Travel Republic, as he encourages and helps couples choose which holiday is right for them.
Christian Poole, Marketing Director for Travel Republic comments, “This is an exciting time for Travel Republic, as we embark on our mission to ensure everyone gets the holiday they deserve at the moment they need it. Whether it is to celebrate those special occasions or simply to escape the everyday routine, we are educating audiences that at those moments, it’s ‘Time To Travel Republic’. We are delighted to be working with ITV and Fremantle and sponsoring such an iconic TV programme that is loved by a wide variety of audiences. Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday. We offer a wide selection of holidays, to suit all couples and budgets; from Benidorm to Barbados, 2 star to 5 star, you can find your perfect holiday match at incredibly competitive prices.”
In addition to reaching millions every Saturday night, Travel Republic will also feature on ITV.com through a series of mixed format impressions, and across Take Me Out social media channels with branded posts.
Travel Republic is part of dnata and the Emirates Group. Fremantle UK’s Thames produces ‘Take Me Out’ for ITV.
Source: Havas Media Group
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