Welcome to the Era of Augmented Advertising: Invibes Launches ‘Fusion’, the Flagship of Its GenAI-Powered Suite

Invibes Advertising (Invibes), a leader in digital advertising innovation, proudly unveils Fusion—a proprietary, fully automated GenAI solution that marks a major leap in intelligent advertising activation. As the centerpiece of Invibes’ evolving suite of advanced advertising technologies, Fusion seamlessly integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability. 

This launch follows the introduction of Invibes Outfit HP in April (link), which laid the foundation for hyper-personalized experiences by applying LLM-powered reasoning at the last mile of ad delivery.

With Fusion, Invibes offers clients a comprehensive suite of GenAI tools fully integrated into its platform, including:

• Smart Crawler: Automatically extracts data (images, text, metadata) from a given source URL, storing and organizing it by website category. LLM tools further enrich this data by extracting insights from images to fuel targeting strategies.
• Auto Ad: Dynamically generates multiple creative combinations, combining images and tags to showcase different site categories (including cropping, lighting effects, and background management).
• Adaptive Prompt Generator: Uses cutting-edge LLMs to analyze Invibes Data Cloud signals, pre-matching each ad opportunity with the most relevant creative tailored to user preferences and brand strategy.
• Real-Time Delivery: Instantly serves pre-generated Discover & Connect HP formats based on live ad opportunities.
• Continuous Feedback Loop: Real-time engagement signals (clicks, time spent, selections) fuel ongoing optimization through Retriever-Augmented Generation, refining content based on user responses to make each impression smarter.

Fusion launches with travel brand Visit Glasgow, in partnership with the agency Bright Signals. Key assets and imagery are stored within the Invibes GenAI Creative Hub and plugged into the Smart Crawler, Auto Ad and Real-Time Ad Delivery to instantly embed travel ads into articles, offering a built-in Book Now button.

Kris Vlaemynck & Nicolas Pollet, co-CEO of Invibes Advertising, commented: “We already see confirmation that our offer delivers strong results on fundamentals: integrated, innovative formats that effectively capture attention (cf. Lumen results) and drive significantly higher engagement than classic formats (CTR > 0.5%).

The purpose of Fusion is to continue demonstrating results by enhancing workflow efficiency to meet clients’ growing needs for performance and streamlined activation.”

To illustrate this innovation in action, Invibes Discover & Connect HP is the first format connecting all modules, enabling brands to launch hyper-personalized campaigns within minutes from a single website URL.

What Sets Invibes Apart:

While many players use GenAI solely for asset generation or targeting optimization, Invibes combines both within a single dynamic ecosystem. This synergy enables continuous interaction between creative performance and targeting intelligence, unlocking exponential impact. It’s not just about using GenAI – it’s about orchestrating it intelligently, end-to-end.

The result? Effortless campaigns that drive meaningful engagement, boost brand lift, and deliver powerful business outcomes.

This is an experience that restores the full power of the open web by combining automation, creativity, and contextual intelligence.

Source: Invibes Advertising

  Agency, AI, Digital Advertising, Fusion, GenAI, Innovation, Invibes Advertising, Launch