AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and focus groups, CPG brands today should tap into AI-powered tools to enhance their marketing efforts.
When To Use AI in Social Media Marketing for CPG Brands
CPG brands should use AI in organic social media marketing to analyze trends, community feedback and competitors’ campaigns to guide content creation, campaign targeting and customer interactions. Areas of a CPG brand’s social media marketing that rely on authenticity, content accuracy or data privacy should be handled (or closely monitored) by humans rather than AI alone. In a 2023 study, 20% of Gen Z social media users said they were less likely to engage with content they knew was created by AI, so it’s important to keep the human component on the content side.
Benefits of AI-Powered Social Media Campaigns for CPG
As you’d assume by the prevalence of AI in social media marketing for CPG brands, using these tools isn’t optional. Companies that insist on manually summarizing data will be left behind by brands utilizing AI to complete the same tasks more accurately and quickly.
CPG brands unsure about adopting AI into their social media marketing should consider the benefits of this innovative technology before dismissing it:
More Competitive Campaigns
AI can analyze vast amounts of data from various sources, including your social media and competitors’ channels, making it easier for CPG companies to stay ahead of consumers’ expectations and industry brands. By analyzing competitor strategies, pricing and consumer feedback, CPG brands can innovate ideas for social media campaigns that highlight their value propositions.
Many CPG brands rely on influencer marketers to expand their reach across social media and gain competitive advantages. Though AI cannot understand the nuances of how brand partners may or may not align with your company’s values, these tools can supply analytics to support human-made decisions about these affiliations. Once your campaigns are up and running, AI can also streamline CPG campaign performance reporting, freeing up your social media marketing team or agency to focus on other tasks.
Enhanced Customer Service
People often turn to social media to share their experiences with brands and fellow shoppers and to ask questions. Employing AI for sentiment analysis can gauge the tone and emotions of CPG consumers.
AI-based social listening tools process millions of messages daily, then tag and prioritize these to create a streamlined queue for a company’s customer care team.
Reporting can alert companies to gaps in customer service and help them understand when to trigger damage control strategies for arising PR matters. Tracking brand mentions provides unfiltered reactions to new product releases and company initiatives, so your team can gauge interest and understanding to shape future content campaigns.
Integrating chatbots and virtual assistants into CPG’s social media accounts also addresses users’ basic questions and delivers the one-on-one customer support consumers desire, even after hours.
Advancements in national language processing capabilities keep regional dialects and grammatical flaws from confusing chatbots. Linking these systems to databases allows social media assistants access to FAQs, product details and other relevant resources so they can answer questions seamlessly.
Better Community Engagement
AI-powered tools can help CPG brands join in and create conversations within their online communities to encourage interaction and drive excitement. Social platforms include keyword and hashtag tracking, which CPG brands can use to identify relevant, timely discussions and social post topics.
CPG brands should design user-generated content contests to drive community engagement. Use AI insights to determine your audience’s interests or trending ideas to maximize participation, and use it to generate a relevant, on-brand hashtag to tie the campaign together. The hashtag unifies the campaign and makes it easy for your brand to locate entries and content to use later. Big CPG brands, like Cheetos,
Starbucks and Coca-Cola, have all found success with hashtag-based social campaigns, but any size company can increase interest and interaction with strategic UGC.
A CPG brand may use AI to flag or block inappropriate or harmful content to keep your social channel a respectful, safe place for the community to interact.
Increased Efficiency
Seamless social media management requires a human touch, but AI-based tools are ideal for automating basic organic campaign tasks, such as scheduling and performance analysis. This technology efficiently analyzes large data sets to determine content performance, engagement metrics, trending themes, and optimal publishing times. Handing these projects to AI allows CPG teams more time to strategize marketing campaigns and innovate products. (Note: AI may be the fastest analyst on your team, but it still needs proper guidance, direction and human review.)
Though we wouldn’t recommend you trust content creation to AI (unless you plan to rework captions with your brand voice), you can leave some repetitive writing tasks — like content summaries, hashtags and text-to-speech — to AI-powered tools. A CPG brand can also use AI for social media marketing ideation, using the idea starters as building blocks for innovative campaigns.
Personalized Social Campaigns
AI offers real-time information to help CPG brands create targeted, cost-effective social advertising campaigns. The efficiency of AI allows marketers to scale personalized campaigns without overextending internal teams. Insights on interests, demographics and behavior are easily dissected by AI to create meaningful segments and customer groups, saving CPG brands time and resources.
Predictive analytics — the crystal ball of social media — uses historical insights to identify which content, product and campaigns will resonate with a brand’s core audience and when. Companies can then create targeted ads with timely deals and relevant messages to maximize campaign performance and stay ahead of the curve.
Tools for AI-Powered CPG Campaigns
The major social platforms offer free AI-powered insights on audience behavior and content popularity, but paid social media management platforms, like Hootsuite and Sprout Social, feature broader analytic tools, social listening and cross-channel posting features for CPG brands. One all-in-one solution that CPG brands shouldn’t overlook is a social media marketing agency. These experts understand when AI is appropriate (reporting and insights) and when to use a human touch (authentic content creation).
If you’ve audited your social media performance and discovered areas for improvement, consider how AI tools can help your CPG brand get ahead. When you’re ready for more than AI-powered assistance, contact Joybyte for help unlocking your full potential with innovative, authentic social strategies.
BY Myriah Castillo – Director of Social Strategy , Joybyte
Why CPG Brands Should Invest in AI-Powered Social Media Marketing Strategies for 2025 added by newsroom on
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