Report Reveals Investment in Social Media is Fading

The popularity of social media channels as a tool to engage with employees is waning, according to a survey of over 500 Internal Communications (IC) professionals. The fifth annual Inside Insight market survey – carried out by the global recruitment specialist for corporate and marketing communications, VMA Group – found that less than half (43%) […]

Saatchi & Saatchi celebrate 13 pencils globally at D&AD Awards

Saatchi & Saatchi has collected a total of 13 awards at the prestigious annual D&AD Awards held in London on Thursday 19 May. F/Nazca Saatchi & Saatchi (Brazil), New Zealand, Switzerland, New York, China, Del Campo Saatchi & Saatchi (Argentina), London, Singapore and Conill picked up pencils. The multi-award winning Vangardist Magazine HIV+ Issue from […]

Kopparberg launches new Fruit Lager summer marketing campaign

Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]

Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

Digital and creative agency, Catch, is announcing its latest digital campaign with Thomas Cook Airline, entitled #CatsOnAPlane. The campaign, which launches as part of a wider advertising initiative for Thomas Cook Airlines in both the UK and Germany, aims to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays. #CatsOnAPlane […]

VisitEngland launch ‘Home of Amazing Moments’ campaign to get Brits to ‘holiday at home’ 

In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland. The four-week #OMGB ‘Home of Amazing Moments’  TV, digital and print campaign, part of the […]

HomeAway makes history by offering the Eiffel Tower as the ultimate holiday “rental”

HomeAway, ‘the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the “It’s Your Vacation, Why Share It?” campaign today to celebrate being a UEFA EURO 2016 national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home […]

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant uses augmented reality for donor appeal

NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]

M&C Saatchi Stockholm create a space adventure with Com Hem

M&C Saatchi Stockholm has created an unearthly new campaign for Com Hem, Sweden’s leading provider of TV and superfast broadband, after being appointed the lead agency for the brand earlier this year. Com Hem (which translates as ‘Come Home’ in Swedish) has a superior product offering: Sweden’s fastest broadband and the country’s widest range of […]

How Cheil Sao Paulo and Femama fought breast cancer with “Bigger than a Scar” Campaign

The “Bigger Than a Scar” campaign by Cheil Sao Paulo for Femama, the leading breast cancer prevention NGO for Brazil, was the first campaign to speak directly to women with mastectomies since the launch of the Pink October movement over two decades ago, with overwhelming success. For “Bigger Than a Scar”, which launched in 2015, […]

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