OOH advertising boosts market share by more than a third, according to new study by Rapport

OOH advertising boosts market share by more than a third, according to new study by Rapport

A new report published on January 24, reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, examines […]

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, […]

Amazon opens a supermarket with no checkouts

Amazon opens a supermarket with no checkouts

 Amazon is finally opening its checkout-free brick-and-mortar convenience store to the public, nearly a year after it originally planned to open its doors. Amazon Go is an 1,800 square foot automated store based at Amazon Seattle headquarters. The store relies on sensors and cameras to detect what items shoppers have taken from the shelves, […]

AI tech delivers millions in revenue for Virgin Holidays

AI tech delivers millions in revenue for Virgin Holidays

Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]

Spotify, Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Spotify, Serviceplan and Tierschutzverein helps find you a shelter dog who shares your taste in music

Everyone has probably experienced how having the same taste in music helps to foster good relationships between people and brings like-minded individuals together. What’s especially interesting is that dogs also have individual tastes in music and enjoy songs as much as people do. This has only recently been revealed by a study carried out by […]

Rodeo FX tagged to create visual effects for Justin Timberlake’s music video Supplies

Rodeo FX tagged to create visual effects for Justin Timberlake’s music video Supplies

 Rodeo FX was tagged to create the visual effects for Justin Timberlake’s brand-new music video for his latest release, Supplies. The Montreal-based VFX studio’s Advertising team delivered over one hundred visual effects shots in under one month of production. The video — from pre-production to delivery — was accomplished in a remarkably short time […]

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