With over 70 different nationalities gracing the field in this season’s UEFA Champions League, Mastercard has teamed up with the world’s greatest player – Pele – to celebrate the unifying power of football and the moments that have Started Something Priceless in the history of the world’s premier club competition. As an Official Sponsor of the UEFA Champions League, […]
UEFA announced the extension of Mastercard’s partnership with the UEFA Champions League for the 2018-21 cycle, continuing its relationship with the leading global payments and technology company which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2018, 2019 and 2020. For over 20 years Mastercard has been a […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
American Tourister, leading international luggage brand, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018. Five-time winner, a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won […]
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of ”. The core objective of the campaign is to build awareness about the launch of this flagship product from the house of Adidas. The one-month-long campaign is aimed at reaching out to people […]
Prostate Cancer UK is to launch a TV campaign on Sky Sports on Boxing Day to educate men over 45 years old on prostate cancer and raise awareness of the Man of Men pin badge. The campaign, which was brokered by Sky Media, will launch on Boxing day – one of the biggest days in […]
Creative agency Space has developed a new series of films for the Bundesliga, the German Football League, as part of its drive to grow its global fan base. The films, which feature players from clubs competing in this year’s League, include the strapline “Football – As it’s meant to be”. The films will be showcased […]
Betway, the global online betting company, has launched the second of two new episodes under its “For the Love of the Game†platform, taking inspiration from the golden age of cinema. ‘Temple’ follows ‘Lair’ in dramatising the ‘For the Love of the Game’ campaign thought, that when the game’s on everything else is a mere […]
GAME is proud to launch its new ‘Deadline Deals’ campaign, fronted by football manager Harry Redknapp. Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well […]
For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]