Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]
A post shared by NBFootball (@nbfootball) on Mar 16, 2018 at 2:01am PDT On 16th March, New Balance launched a global campaign for its latest Limited Edition football boots, the ‘Conduction Pack’. Created in collaboration with ZAK, New Balance Football’s global creative agency, the campaign includes a suite of global campaign assets that will live […]
It’s already shaping up to be a challenging year for marketers. Brand fatigue among consumers is at a high and 66% of Brits find ads more intrusive today than they did three years ago. Meanwhile, concerns continue around the effectiveness and accountability of ad campaigns and the industry is continually pushed to do more with […]
W has created an exclusive collection of GIFs with Chelsea Football Club as part of Carabao Energy Drink’s partnership with the Premier League Champions. The GIFs, featuring a number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were devised by W and produced with Chelsea FC ahead of their UEFA Champions League clash […]
Conran Design Group has collaborated with UNICEF to create the new Soccer Aid brand identity. Conran was tasked with updating Soccer Aid’s brand identity, to make it feel modern and engaging, and to create an identity that inspires action and reflects the excitement and passion of football. The marque, which is being used across digital, […]
The French Classico (Olympique de Marseille VS Paris Saint Germain) will once again be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm. To hype this mega clash, BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due […]
With over 70 different nationalities gracing the field in this season’s UEFA Champions League, Mastercard has teamed up with the world’s greatest player – Pele – to celebrate the unifying power of football and the moments that have Started Something Priceless in the history of the world’s premier club competition. As an Official Sponsor of the UEFA Champions League, […]
UEFA announced the extension of Mastercard’s partnership with the UEFA Champions League for the 2018-21 cycle, continuing its relationship with the leading global payments and technology company which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2018, 2019 and 2020. For over 20 years Mastercard has been a […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
American Tourister, leading international luggage brand, announced the signing of international football superstar, Cristiano Ronaldo, as its new brand ambassador for 2018. Five-time winner, a world record, and the current holder of the FIFA Ballon d’Or Award (2008, 2013, 2014, 2016, 2017), the former Manchester United (2003-2009) and Real Madrid (2009-present) goal-scoring record-breaker has won […]