UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research from media and technology company, Oath. One in four (26%) people in the UK will not support any other team in the football tournament should their team leave the contest. Of eight countries […]
PB Creative has given Rexona a sporty new look that taps into the passion that the brand’s core consumers all over the world have for football. Unilever asked its global strategic partner, PB Creative, to develop a fresh brand identity for Rexona (Sure in the UK and Ireland) that would connect with fans through a […]
On 11th May, New Balance launches the Otruska Pack – its first combined global football and lifestyle footwear and apparel Limited Edition collection. The Otruska concept and kit launch has been created as a collaboration between New Balance and ZAK, New Balance Football’s global creative agency. Striking and unconventional to cut through the noise surrounding the […]
Currys PC World launches its latest multi-million-pound advertising campaign in support of its new ‘Get Your TV For Free’ giveaway, and its best ever range of TVs. Designed to capture the excitement ahead of a football-filled summer, the campaign kicks off on May 9 with a series of TV ads before appearing in press, […]
 The World Cup is coming to London this summer – the CONIFA World Football Cup, that is. With FIFA’s equivalent being taken to Russia – where fans who are black, gay, or just English are not welcome – the organisation representing teams outside the international elite is hosting its World Cup in London for […]
On 23rd April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC. The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]
On April 20, in response to the news that Arséne Wenger will be stepping down from his incredible 22-year career as Arsenal FC’s manager, WCRS has created a tactical social advert for RAF Recruitment showing that a career as a ‘Gunner’ isn’t just in football. RAF Regiment Gunners are the infantry of the Royal Air Force. […]
Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]
WWF France is saying “STOP” to “Montagne d’Or”, an industrial gold mine project planned for construction in the French Amazonia. A new campaign will alert and mobilise public opinion on the project, which is currently the subject of public debate in Guyana. WWF France and We Are Social agency chose Ibrahim Cissé, the young […]
People living with dementia and Alzheimer’s could soon be able to relive happy memories of the summer of 1966 and England’s World Cup win, thanks to a virtual reality (VR) project. ‘The Wayback’ – a free-to-download app – uses VR to spark memories and trigger conversations by fully immersing viewers in the sights and […]