Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]
Start-Rite Shoes launches a wide-scale print and digital campaign following a fundamental overhaul of the business. After unveiling a new brand identity and pioneering product range on 1st February, the company is now making significant investment in a consumer campaign around the central theme of “Keep Exploring”. Following 18 months of industry and consumer consultation, […]
Persil UK is encouraging families in London to get outdoors and active – rain, shine or snow. Real-time weather data will trigger content on one of Ocean Outdoor’s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and […]
ZAK, the creative agency who connects brands to U30’s announced it will be working with OnSide – a charity that builds a network of 21st Century Youth Centres to give young people quality, safe and affordable places to go in their leisure time and to make a difference to their futures. ZAK will be working with […]
Online retailer, Party Delights are encouraging you to ‘Be Part of the Story’ to celebrate World Book Day on 1st March 2018. The campaign, devised by integrated creative agency, seventy7 features models in Harry Potter, Willy Wonka and Alice in Wonderland fancy dress costumes. seventy7 brought the idea to life via their in-house creative, production […]
With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]
VML London is evolving and expanding with the promotion of Harsh Kapadia as executive creative director. Kapadia moved to London from VML New York, where he was a group creative director. His work has been recognised with industry awards including Cannes Lions, Clios, D&AD, The One Show and Spikes Asia. He also serves on VML’s […]
PwC has hired Roger Gagnon to the newly created role of Chief Experience Officer (CXO) in its Consulting practice, to evolve the firm’s approach to business transformation by bringing in experience strategy, design, and user experience (UX) capabilities. With more than 15 years’ experience working in insight, strategy, design and UX teams around the world, […]
As part of its strategy to become one of the world’s leading investors in the entertainment and media sectors, Access Entertainment, headed up by former Director of BBC Television, Danny Cohen, tasked Pearlfisher with unpicking the idea of what ‘access’ means to create an impactful new identity that fosters creativity, and acts as a magnet […]
TMW Unlimited has put real life families and their pooches at the heart of a new campaign for Dogs Trust, which aims to raise awareness of the problem of dog theft. The film highlights the shocking fact that there are 2,000 incidents of dog thefts from homes each year and urges viewers “Let’s keep […]