Royal Holloway, University of London, has launched a new website to better communicate its purpose and the opportunity it offers to current and prospective students in the UK and overseas. Developed and built by Splendid Unlimited, in addition to meeting the needs of potential students, the new digital platform meets the needs of other identified audiences for […]
Strategic brand design agency BrandOpus has recently designed a new identity and packaging for consumer brand Square Pie the UK’s first gourmet pie brand, a division of Beat Foods Ltd, known for their traditional and inventive pie recipes. Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride […]
Research unveiled has shown that the most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations. Media owners are undervaluing their inventory when it’s mapped against particular verticals. Similarly, media buyers could be opting for premium sites when their investment would deliver significantly better results at spots unlikely even to be […]
Creative agency ignis has announce a new relationship with Les Grand Chais de France. Working on flagship brands Calvet & J.P Chenet, ignis will initially bring Calvet to life with a fresh new campaign, launching in June ’18. ‘Where’s Your Rue Du Calvet?’ will celebrate the visceral and evocative nature of France, and our consumers relationship with […]
Premier Foods are sparking the summer season in collaboration with Roald Dahl with the launch of a brand new limited edition range and splendiferous summer on-pack promotion, designed by award-winning branding agency Coley Porter Bell. Rolling out from 29th May and available across grocery, impulse and wholesale channels, Mr Kipling George’s Marvellous Lemon & Raspberry […]
Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK. With a seven-figure investment, Treatwell appointed Grow@Mindshare to develop a media and creative campaign that aims to establish the brand as the ‘go-to’ booking […]
Trainline operator TransPennine Express launches “Where Next? – Summer 2018”. Creatively devised by WCRS, the playful 30 second commercial sees real locals from 25 different northern locations have a sing-off to attract visitors to their hometowns. String and Tins supervised the singing and recording on location of the real, local cast and crafted the […]
LEGO launches a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen LEGO bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Story on the 25th May and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive […]
Multi-service marketing agency Edit, in collaboration with MediaCom Manchester has won the media buying account for The Salvation Army, following a three-month tender process alongside three other agencies. Edit already handles The Salvation Army’s direct mail and inserts, and in February this year the organisation invited Edit to tender for its entire consolidated media planning […]
Red Bee, the creative agency, released a new campaign – ‘The Wonderfulness of Local’ – for Westons Cider brand Stowford Press. Red Bee were tasked with helping the brand stand out in a category crowded with images of summer apple orchards and happy friends at festivals. The aim is to increase both brand saliency […]