Online retailer, Party Delights are encouraging you to ‘Be Part of the Story’ to celebrate World Book Day on 1st March 2018. The campaign, devised by integrated creative agency, seventy7 features models in Harry Potter, Willy Wonka and Alice in Wonderland fancy dress costumes. seventy7 brought the idea to life via their in-house creative, production […]
With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]
VML London is evolving and expanding with the promotion of Harsh Kapadia as executive creative director. Kapadia moved to London from VML New York, where he was a group creative director. His work has been recognised with industry awards including Cannes Lions, Clios, D&AD, The One Show and Spikes Asia. He also serves on VML’s […]
PwC has hired Roger Gagnon to the newly created role of Chief Experience Officer (CXO) in its Consulting practice, to evolve the firm’s approach to business transformation by bringing in experience strategy, design, and user experience (UX) capabilities. With more than 15 years’ experience working in insight, strategy, design and UX teams around the world, […]
As part of its strategy to become one of the world’s leading investors in the entertainment and media sectors, Access Entertainment, headed up by former Director of BBC Television, Danny Cohen, tasked Pearlfisher with unpicking the idea of what ‘access’ means to create an impactful new identity that fosters creativity, and acts as a magnet […]
TMW Unlimited has put real life families and their pooches at the heart of a new campaign for Dogs Trust, which aims to raise awareness of the problem of dog theft. The film highlights the shocking fact that there are 2,000 incidents of dog thefts from homes each year and urges viewers “Let’s keep […]
Independent marketing agency, Granby, announced the results of a bespoke consumer survey into the impact of on-pack promotions in a digital age. The research conducted in partnership with polling company Censuswide, saw 1000 UK consumers, representative of the general population, questioned extensively on their shopping habits; from what makes brands more attractive to how they […]
IPG Mediabrands has announced a global collaboration with Nielsen that will see a first-of-its-kind integration of their data and technology solutions. In the UK, the deal will enable Nielsen’s buyer-based audience data (NBI) to be matched with millions of IPG Mediabrands’ consumer identity graphs, housed within AMP. AMP (Audience Management Platform) is IPG Mediabrands’ holistic, […]
NBA basketball superstar, Kyrie Irving, took centre stage at London’s O2 Arena when the Boston Celtics faced the Philadelphia 76ers in the eighth NBA regular-season clash in the UK. The game happened to coincide with the highly anticipated launch of the latest Kyrie Nike basketball shoe – the Kyrie 4s. With limited time with […]
Hennessy is celebrating its much-revered Paradis Imperial this season, by creating the ultimate in luxury private dining and tasting experiences at Four Seasons Hotel London at Park Lane. The Hennessy Experience Room showcases a unique approach to cognac and cuisine pairing with Paradis Imperial – crafted from the house’s rarest and oldest selection of eaux devies – elevating the dining experience […]