OPPO is the top smartphone brand in China in 2019 and was ranked No. 5 worldwide, in market share. The Reno2 campaign plays on the creative possibilities of the Reno2, with a series of 10 distinct animated films.
The playful set of films introduce the arrival of Reno2, and each have a unique animation style to bring this arrival to life, laddering up to one simple and clear message in the voiceover: Reno2 is coming.
The irreverent tone creates a slightly leftfield creative feel, enabling cut through in the cluttered Chinese market.
The films are short snippets of engaging animation, designed as entertainment, to encourage interaction and social sharing
The Campaign was produced by Nexus Studios and directed by a host of their talent: Jack Cunningham, Felix Massie, Laurie Rowan, Robertino Zambrano, Sam Southward and Mighty Nice.
Source: Mother Shanghai