Leo Burnett Israel Proudly Presents: “VAR TIME”

Everybody who’s watching this year’s FIFA World Cup is talking about just one thing: the “VAR” or for those of you who are not football fans: the “Video Assistant Referee”. The system is the ultimate tool to help on-field referees make the right call on any given shot, using video replay technology – and so doing stop them from making a howler that could cost a side the game.

But it’s also the new universal icon for a TV screen!

So to drive fans to Azrieli’s new e-commerce website, we used the season’s hottest icon to steal the show. During the final, set to take place on Sunday July 15^th, where France will attempt to take home the World Cup for the second time in history, every time the referee will signal for the VAR, we’ll give the first 5 viewers who text us a free large screen TV.

So what can we say? Keep your fingers crossed and your mobiles ready.

Credits: 

Air Date: July 2018

Agency Credits: Leo Burnett

CEO: Adam Polachek

Chief Creative Officer: Ami Alush

Chief Account Officer: Idit Zukerman

Chief strategy Officer: Shai Nissenboim

Art Director: Olga Vorobieva

Copywriter: Elad Gaizler

Agency Producer: Simi Ben-Zikri

Eva Hasson: Marcom Director

Account Supervisor: Shiran Feldman

Account manager: Danielle Elmor

Traffic manager: Maya Varochik

Source: Leo Burnett Israel

  Advertising, Azrieli, Digital, E-Commerce, FIFA World Cup, Leo Burnett Israel, Marketing, VAR