Samsung Israel presents: “The WIN-WIN Marathon”

The first Marathon ever where everybody wins first place in their own very, very, very, very, very specific category

Samsung Israel presents: “The WIN-WIN Marathon”

Everyone knows that you don’t win a marathon; you run a marathon. That is, everyone knows that except Samsung who will be sponsoring the Tel Aviv Marathon – Israel’s biggest sports event of the year – for the seventh consecutive time. A year ago, the brand famously reworked its brand promise and now communicates under […]

Man Becomes the King of Laundry in Comedic Samsung Campaign

Man Becomes the King of Laundry in Comedic Samsung Campaign

Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by Leo Burnett Israel, produced by Kaski Productions, and co-produced by Great Guns, the playful film highlights Samsung’s innovative new line of washing […]

Samsung says #DoWhatYouCant in rousing new campaign by Leo Burnett Israel

Samsung says #DoWhatYouCant in rousing new campaign by Leo Burnett Israel

In continuation of its global ‘Do What You Can’t’ platform, Samsung Israel has launched an epic new campaign created by Leo Burnett Israel and directed by Great Guns director Tal Zagreba. The heartfelt new campaign aims to empower people to overcome their barriers. The film begins with vignettes of people confronting their supposed limits. The […]

Access Israel call on politicians to make their election speeches more accessible to all

Access Israel call on politicians to make their election speeches more accessible to all

The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events. Hence, while Elections […]

Leo Burnett Israel and Samsung present “The World Cup Wedding”

Leo Burnett Israel and Samsung present “The World Cup Wedding”

 The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression […]