Uber hands creative mandate to MullenLowe London

Uber has appointed MullenLowe London after a competitive pitch process run by Creativebrief. The agency will partner with Uber to deliver a driver recruitment campaign next year.

Uber’s Head of UK Strategy, Irina Kondrashova commented: “Behind the simplicity of the Uber experience lies a complex business with a diverse set of challenges. We were looking for a partner that could deeply understand our audience and business, and translate that understanding into a simple, yet powerful creative message. We’ve found that partner in MullenLowe.”

Phil Rumbol, Executive Partner at MullenLowe said: “Credit to the Uber team for helping us get our heads inside their business in double-quick time. It’s been a great process and we’re really looking forward to working with Uber at such an exciting time for the company.”

Source: MullenLowe London

  Agency, App, Business, Car Hire, Creativebrief, Marketing, Mobile, MullenLowe London, New Account, Ride Share, Uber, UK