DHL to Deliver BRITs Week 25 for War Child

Global logistics brand expands partnerships with both AEG and War Child, supporting children affected by conflict

Today, DHL has announced its sponsorship of BRITs Week 25 for War Child, as the iconic line-up for this year’s series of gigs is revealed. Last year DHL became an official partner to War Child UK and has also been a partner with AEG Europe for 7.5 years through its corporate programme. The sponsorship of BRITs Week 25 for War Child, delivered by DHL, is an expansion of both relationships for the global logistics brand and links DHL’s purpose of ‘Connecting people, improving lives’, with the growth in its sponsorship portfolio in the music industry and events space.

Now in its 12^th year, BRITs Week 25 for War Child, delivered by DHL, produced by War Child UK and AEG Presents, offers fans the unforgettable opportunity to see intimate, one-off performances from some of the biggest and most exciting names in music at some of the UK’s best venues in a unique series of gigs. BRITs Week 25 for War Child, delivered by DHL will take place in the weeks surrounding The BRIT Awards 2025 with Mastercard on Saturday 1st March, with artists playing in venues across the UK.

The partnership gives DHL exclusive naming rights to the BRITs Week for War Child event series for two years. DHL has access to all event IP for use across promotional materials, employee pre-sale ticket access as well as hospitality ticket access and the right to exclusive digital content and experiences.

Elliott Santon, Head of Global Sponsorships at DHL Express, said:

“We are excited to be the title partner of BRITs Week 25 for War Child, delivered by DHL. This partnership only further strengthens our collaboration with War Child through key fundraising initiatives and complements our ongoing relationship with AEG Europe. Our purpose ‘Connecting People, Improving Lives’ is brought to life through our partnership with War Child, where we leverage our global network and expertise in humanitarian aid to bring support to children around the world. We are proud to contribute to BRITs Week 25, helping raise funds so War Child can continue to support children affected by conflict.”

Georgina Iceton, Vice President, Partnership Activation at AEG Global Partnerships, said:

“BRITs Week 25 for War Child delivered by DHL is an iconic event in our calendar year, and this expanded sponsorship with DHL not only cements its ongoing support for War Child but helps to keep this wonderful annual industry fixture as a mainstay in the calendar. DHL is renowned for providing world class logistics services, just as AEG Presents is known for its world-class live events, so it’s fantastic to bring together our long-term partners for an amazing cause at the same time as bringing incredible acts to smaller venues.”

Alicia Jumman, Head of Partnerships at War Child UK, said:

“BRITs Week has become a staple in the music industry’s calendar and is a fantastic opportunity for fans to see their favourite artists in more intimate venues. The support provided by DHL for this year’s shows as part of our ongoing partnership is set to make this year one to remember, and all of us at War Child are incredibly grateful, both to DHL and all the amazing artists and their teams that make BRITs Week possible. The past year has been a tragedy for millions of children living in conflict zones around the world. But War Child is continuing our mission to deliver emergency aid and long-term specialist support where it’s needed most. Our partnership with DHL continues to go from strength to strength, helping us deliver some of the most creative projects across music, art, and more, all raising much-needed funds with our ultimate mission in mind – to provide a brighter future for every child living through war.”

Source: DHL

  AEG Europe, AEG Global Partnerships, Agency, BRITs Week 25, DHL, Sponsorship, The BRIT Awards, UK, War Child